Scaling your brand reach while managing influencer costs
Influencer fees can quickly become a major cost center as you scale, and they don't always provide consistent results. To maintain your growth without ballooning your budget, you need a different way to reach new customers. A managed network allows you to generate massive organic reach for your brand, providing a high-volume, cost-effective alternative to paying for individual influencer posts.
in one network
from your videos
go live
Wallets and leather goods brand, scaling: influencer fees keep climbing.
The risk of influencer cost inflation
As you scale, the pressure to use more and larger influencers grows, and with it, the cost. You end up spending a large part of your budget on unpredictable reach. You need a more sustainable way to reach your target market. You need a system that delivers consistent, high-volume reach without the need to negotiate and pay for every single post. You need to own your distribution channel. A managed network allows you to build exactly that, giving you predictable growth.
The power of a distributed reach engine
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a powerful, cost-effective way to get reach. It puts your brand in front of more people than an individual influencer ever could, and you don't have the ongoing, rising fees.
Scaling with your own content
You have a library of great content from your growth so far. Use it to your advantage. Feed your best-performing videos, those that have already proven to convert, into the network. This keeps your brand front-of-mind and consistently reaches new audience members. By cycling these assets through your own network, you maintain control over your messaging and your cost, making your marketing much more efficient as you scale your business to the next level.
Integrating your network for efficiency
Work with a provider to manage your distributed reach. Give them your best creative assets and clearly communicate your growth goals. They will manage the network, allowing you to focus your internal resources on other aspects of your business. Monitor the traffic from the network and compare it to the cost and return of your influencer campaigns. As you see the effectiveness of the network, you can shift more of your budget toward this more reliable and scalable reach engine.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Use a managed content network to build consistent reach and drive growth without relying on expensive influencer fees.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this compare to influencer reach?
Influencers offer one-time reach. The network provides constant, repeatable reach that scales with your business needs.
Can I use this for influencer seeding?
Yes, you can use the network to build brand awareness, which makes it easier to work with influencers when you choose to.
What is the best way to start?
Send your best creative assets to your network provider and tell them you want to reach new audiences and drive traffic to your store.