Promoting bundles for a new leather goods brand
New leather brands often struggle to get traction for their bundles and offers because they rely on limited reach. You need to blast your offer to more people. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by TIDE, getting your bundles in front of thousands of potential buyers.
in one network
from your videos
go live
Wallets and leather goods brand, launch stage: bundles and offers get ignored.
The problem with low-reach offers
You have a great offer, but nobody knows about it. If you only post to your main account, you are limited by the small, loyal audience you already have. You need to expand that circle. Bundles are perfect for new customers, so you need to get these offers in front of people who are not following you yet. By distributing your offer videos across dozens of pages, you ensure that your bundles reach the people who are most likely to buy them.
How a network boosts offer sales
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated platform to promote your bundles. You get your best offers in front of thousands of people every single day, driving traffic and sales instantly.
What to send a provider to start
Send the video files that showcase your bundles. Include clips that demonstrate why the bundle is a great value, like showing the wallet and matching card holder together. Also, provide clear, simple text for the captions that explain the offer and the benefits. The provider will then use this content to populate the network, ensuring that your bundles are showcased clearly and consistently. This is a fast, easy way to get your offers seen and start driving sales without any extra manual work.
Understanding the technical trade-offs
Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE handles this by replacing the pages, so your reach stays consistent. This is a very effective way to get your brand noticed. For a new leather goods brand, this is a powerful, low-cost way to get your bundles in front of your target audience and start your sales growth, even if you are just starting out and have no previous audience to rely on.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wallets and leather goods |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wallets and leather goods counts.
Drive more bundle sales by using a managed content network to generate the massive, targeted reach your offers need to succeed.
Put your products on 50 pages.
Tell us what your wallets and leather goods brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help bundle sales?
It increases the number of people who see your offers. The more people who see your bundle, the more sales you will get.
Can I change my offers later?
Yes. You can update your bundle offers at any time, and the provider will update the content across the network to reflect your new marketing.
Is this too expensive for a new brand?
It is very cost-effective. It is a fraction of the cost of a full-time hire, and it delivers more reach than you could get on your own.