How to help your social media manager for a wall art startup
A social manager at a new wall art brand is often overloaded, trying to manage production, posting, and engagement on a limited budget. You do not need to hire another person. Use a managed content network to automate the posting of your existing videos. This system takes the manual load off your manager, allowing them to focus on high level strategy instead of daily repetition.
in one network
from your videos
go live
Wall art brand, launch stage: the social media manager is overloaded.
Why social managers burn out
Your social manager is tasked with being a filmmaker, copywriter, and community moderator all at once. This is unsustainable for a brand that needs to grow fast. When your manager is buried in daily posting, they have no time for the creative or strategic work that actually drives growth. You need to give them a tool that handles the heavy lifting of distribution. This frees them to focus on the things that only a person can do, like engaging with customers and building real brand community.
How a network handles the heavy lifting
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system automates the distribution of your content. Your social manager just provides the assets, and the system handles the rest. This creates massive efficiencies and reduces burnout by handling the tedious parts of social media.
Using what you already have
You likely have plenty of videos of your art and your process. Use them. Your social manager does not need to film new content every day. Just have them gather the best existing clips into a folder. Whether it is a simple time lapse or a product feature, it is valuable. Send this library to your provider. They will ensure it gets posted across the network. This gives your manager a massive force multiplier for every piece of content they produce.
Getting started with TIDE
Have your social manager contact TIDE to set up the process. They will walk through how to submit assets and what the posting frequency looks like. Your manager will immediately feel the relief of not having to handle daily posting across multiple accounts. This allows them to focus on building a cohesive brand voice and engaging with your customers. You get the benefits of a large team with the headcount of a startup, keeping your growth lean and your manager focused and productive.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Reduce social manager burnout by using a managed content network to automate video distribution, freeing them for high impact strategic work.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this a tool for the social manager?
It is an external service that manages the distribution, effectively acting as an automated social media agency for your brand's reach.
Will my manager lose control of the brand voice?
No. Your manager maintains total control over the assets provided. They define what gets posted, keeping your brand voice consistent across the network.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately so you do not have to.