How to scale reach for your wall art seasonal collection
Scaling wall art brands need their new collections to make an immediate impact. Don't rely on your current followers alone. Use a managed content network to distribute your collection videos across dozens of pages. This gives your new designs the wide exposure they need, driving traffic and sales from the moment they drop and ensuring your scaling efforts pay off.
in one network
from your videos
go live
Wall art brand, scaling: seasonal collections need fast reach.
Why scale requires more visibility
When you scale, you have a bigger audience, but you also have higher expectations. A new collection launch needs to reach more than just your existing followers. You need to find new customers. A network of pages allows you to cast a wider net. By putting your new designs in front of people who do not follow you yet, you create new demand. This is essential for a scaling brand that needs to find fresh customers to keep its momentum going.
The role of managed networks in scaling
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to scale your launch reach as much as you want. It's the most effective way to ensure your collection gets the attention it needs to hit your sales goals.
Maximizing your collection creative
You have a great collection launch plan. Now, make sure people actually see it. Send your launch videos and lifestyle shots to your provider. They will distribute them across the network. Because you are hitting so many pages, your collection is seen by a massive, diverse audience. This is how you generate the kind of volume that scaling brands need. Don't let your creative hard work go unseen. Use the network to get your new designs in front of everyone who might want them.
How to deploy for your next collection
Reach out to TIDE ahead of your collection launch to coordinate the setup. They will ensure your network is primed to push your new designs out. You will see the traffic and sales impact in your store analytics. It is a smooth way to handle your launch distribution, allowing your team to focus on the customer experience and your retail relationships while the network takes care of the launch reach. This is how you take your collection to the next level.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Take your collection launch to the next level by using a managed content network to generate the scale and visibility your brand needs.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I target specific seasons?
Yes. You can work with your provider to align your posting schedule with your specific seasonal collection drops and promotions.
Does this work for different art themes?
Yes. The network is flexible and can be adapted to feature whatever theme or aesthetic your new collection focuses on.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, so your launch reach stays strong.