How to scale a wall art brand into a new country?
Scaling your wall art brand into a new country is a challenge because your existing followers do not help your local search ranking. You need a massive amount of new, local traffic. The solution is a managed content network. By deploying your assets across many pages in the new country, you build your brand's presence instantly, driving the traffic you need to grow.
in one network
from your videos
go live
Wall art brand, scaling: entering a new country or market.
The difficulty of expansion
When you enter a new country, you are essentially a new brand. Your existing reputation does not travel as easily as you think. You need to build a new audience from scratch. One account cannot reach enough people to make a meaningful dent in a new market. You need a distribution strategy that scales. By using a network, you can be in front of thousands of potential buyers in the new country, overcoming the hurdle of being a newcomer.
The power of network distribution
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This allows you to scale your presence in a new country at a fraction of the cost of traditional marketing. You are omnipresent in your target market, building the familiarity you need for potential customers to trust your brand and purchase your art.
Starting your expansion
Send your best creative assets to your provider. They will integrate your content into the network pages targeting your new country. This costs about the same as one marketing hire and requires no extra effort from your team. It is the best way to scale your presence into new territories without hiring a local team. You stay focused on your business growth while the network handles the traffic and discovery for your new international store.
Maintaining network stability
Automation is against Instagram terms of service. It is expected that some pages will be banned. TIDE manages this by constantly monitoring and replacing banned pages, ensuring your reach stays consistent. You do not need to manage this technical process. Your focus is on your business operations, while the provider handles the distribution. This is a standard way to sustain growth in a new market without the headaches of managing account health yourself.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Scale into new countries by using a managed network to broadcast your art and build a local audience faster than traditional methods.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this approach cost-effective?
Yes, it is often more cost-effective than running massive ad campaigns in a new market, especially when you are just building your initial audience.
Can I use the same content?
Yes, you can use your existing assets, as long as they are high quality and visually appealing to the audience in the new country.
How do I manage the new customers?
Focus on your logistics and customer service. The network is there to drive the traffic to your site so you can convert them into loyal customers.