Maintaining community for established wall art brands
For an established wall art brand, community is what defends your market share. You have the loyal fans, but you must keep them engaged and active. By using a managed content network to distribute high-volume, interactive content, you ensure your brand stays top of mind and deeply connected to your community. This keeps your brand relevant and resilient against new competitors in the marketplace.
in one network
from your videos
go live
Wall art brand, established: there is no real community around the brand.
The challenge of long-term community health
The danger for an established brand is becoming boring. Your community has seen your best work. How do you keep them excited? You need to keep the interaction going. You need to keep giving them reasons to engage. This means constantly evolving your content and your presence. A managed content network is perfect for this. It lets you experiment with new angles, new styles, and new community-building tactics across a wide range of pages, keeping your brand feeling fresh and exciting to your long-term supporters.
Why consistency is the key to loyalty
Loyalty is built over years of consistent, reliable engagement. When you show up every day with something interesting to say, you are not just a brand; you are a part of their daily life. This is the goal. A managed content network ensures this daily presence. It keeps you visible and active, which reinforces the bond you have built with your community. Even if you have been around for years, this daily visibility is what keeps your fans coming back to you for their next wall art piece.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the ultimate tool for keeping your community engaged at scale. TIDE manages the distribution, giving you the freedom to focus on the creative work that keeps your community loyal and excited about your future.
Optimizing for sustained community engagement
Review your community engagement metrics. Look at your most active followers. What do they like? Give your provider this information and ask for more of it. Be bold, try new community tactics, and use the network to test how your audience responds. By constantly refining your approach, you keep your community vibrant and your brand top of mind. This long-term focus on engagement is what will set you apart and protect your market share, ensuring your brand's community stays strong for as long as you want to lead the market.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on wall art |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for wall art counts.
Keep your established wall art community vibrant and loyal by ensuring a consistent, high-volume presence through a managed content network.
Put your products on 50 pages.
Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I make my community feel involved in the brand?
Ask for their input. Poll them on new designs, show them behind-the-scenes, and make them feel like they are part of the process.
Is it possible to be 'too' present?
As long as your content is helpful, interesting, or beautiful, you can't be too present. Just keep the quality high.
What if my community is quiet?
Ask them questions. Use your content to prompt conversation. People want to be heard, you just need to give them the stage.