Launch stage

Why does cold traffic convert so poorly for my new wall art store?

Cold traffic converts poorly for new art stores because visitors lack trust in an unknown brand. You fix this by surrounding them with authentic video proof across multiple touchpoints. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Wall art brand, launch stage: cold traffic converts poorly.

01

The trust deficit facing new ecommerce stores

When a first time visitor lands on your new wall art site from an ad, they hesitate to buy because they have never heard of you. Low brand familiarity leads directly to high cart abandonment rates.

02

Evaluating conversion rate optimization tools and agencies

Installing popup apps and hiring conversion rate optimization agencies helps tweak button colors, but it does not solve the root trust problem. Visitors need to see real people enjoying your products in real homes.

03

Pre-conditioning cold traffic with organic touchpoints

When potential buyers see your framing videos and customer reviews across several organic pages before visiting your store, they arrive with built-in trust. Familiarity drastically improves your cold conversion rates.

04

Assets needed to build instant store credibility

Send your provider customer unboxing videos, honest review clips, and home styling walkthroughs that showcase the true quality and scale of your canvas prints.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on wall art
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for wall art counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Turn cold traffic into buyers by establishing pre-purchase trust through a managed network of authentic video pages.

Put your products on 50 pages.

Tell us what your wall art brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

How does pre-conditioning traffic improve conversion rates?

Visitors who recognize your brand from organic feeds feel more secure entering their payment details on your checkout page.

What risks are involved in running multiple network pages?

Running many accounts with automation is against Instagram terms, so some pages get banned and TIDE replaces them automatically.

What type of video builds the fastest trust with cold buyers?

Real customer unboxings and honest reaction clips build credibility much faster than polished studio advertisements.

More wall art playbooks

wall artShifting from wholesale to dtcwall artBuilding hype for drops and waitlistswall artCopycat competitors undercut on pricewall artThe agency isn't delivering

The same problem in other categories

rugsCold traffic converts poorlyplants and plantersCold traffic converts poorlybaby foodCold traffic converts poorlycameras and creator gearCold traffic converts poorly
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