Why is my sunglasses brand's follower growth stagnant?
Follower growth for a new sunglasses brand feels stagnant because you are not reaching enough people. The algorithm doesn't favor new, small accounts. To change this, stop chasing followers on one account and start building reach everywhere. A managed content network lets you distribute your brand across dozens of pages, making you visible to thousands of potential customers, which leads to real, organic follower growth.
in one network
from your videos
go live
Sunglasses brand, launch stage: follower growth has stalled.
The truth about follower growth at launch
You are not going to get followers if people don't see your content. If you only post on your main page, your reach is tiny. That is why your growth is stagnant. You are waiting for the platform to help you, but it doesn't work that way. You have to take control of your reach. You need to put your brand in front of people where they already are, and that means being on many pages, not just your own.
The managed network solution
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to get your brand seen. When you are everywhere, you start to grow. You get more traffic, more interest, and eventually, more followers on your main account.
Driving awareness that turns into growth
Focus on the traffic, not the follower count. When people see your sunglasses and like what they see, they will click through to your main page. That is how you get quality followers. It is a natural process that follows brand awareness. By building your presence across a network, you create the brand awareness that is necessary for long-term growth. This is much more effective than trying to hack follower growth on a single account that isn't getting any reach.
Getting your brand out there
Start by sending your best video content to TIDE. They will build the network and start pushing your brand out to thousands of people. Focus your energy on your main account, making it a great place for people to land when they find you from the network. This partnership allows you to stop worrying about follower stagnation and start building a real brand presence that people want to follow. Start today and see the difference it makes.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Stop worrying about stagnant followers by building an organic network that drives the awareness your brand needs to grow.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What if my content isn't viral?
You don't need to be viral. You just need to be present. The volume of the network will get your content in front of enough people to drive growth.
Should I care about follower numbers?
Only as a measure of your brand's interest. Focus more on site traffic and sales, as those are the metrics that actually build your business.
Will this help me get more engagement?
Yes. When you have more people seeing your brand, you will naturally get more comments, likes, and engagement, which fuels your growth.