Finding new marketing angles for a scaling sunglasses brand
Scaling your brand requires constant iteration. You cannot stick to the same old marketing angles forever. Use a managed content network to test new video concepts across many accounts simultaneously. This allows you to find your next winning message without risking your entire budget, ensuring your marketing stays fresh and your growth remains consistent as you reach new audiences with your sunglasses.
in one network
from your videos
go live
Sunglasses brand, scaling: finding new winning angles takes too long.
Why scaling brands need to keep testing
What worked when you were small will not necessarily work now that you are scaling. As you reach a broader audience, their needs and interests change. You need to keep testing new angles to stay ahead. If you get stuck in a rut, your acquisition costs will rise and your growth will plateau. A managed network provides the perfect environment for this testing. It gives you the volume and the reach to try new ideas continuously, ensuring you always have a fresh supply of high-performing marketing concepts.
The role of the network in testing
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a big shift for testing. You can push out dozens of new ideas and see which ones take off in real-time. It is the most efficient way to keep your marketing fresh and effective.
What to send to your provider
Send a mix of your best performers and some new, experimental angles. This could include testing different influencer-style content, new product features, or even different ways to show your sunglasses in use. If you have any creative ideas that you were previously afraid to try, now is the time. The more variety you provide, the better the network can help you identify your next big winner. This approach keeps your marketing evolving and ensures you are always learning more about what your customers truly want.
Using data to fuel your growth
The data you gather from the network should guide your entire marketing strategy. If a new angle performs well in the network, roll it out into your ads, email campaigns, and website. This creates a powerful, consistent brand message that has already been proven to work. By using the network as your primary testing ground, you reduce the risk of failure and increase your efficiency. This is how you sustain high growth as a scaling sunglasses brand, making every marketing move count.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sunglasses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sunglasses counts.
Continuously identify winning marketing angles for your sunglasses brand by leveraging an organic content network for low-risk, high-volume testing.
Put your products on 50 pages.
Tell us what your sunglasses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I know if an angle is a 'winner'?
Look for high engagement, sustained interest, and, most importantly, direct traffic to your store that results in sales.
Does this impact my current ad performance?
It enhances it. Once you find a winning angle, you can use it in your ads for even better results. The network does the heavy lifting of testing.
What happens if a new angle fails?
You just move on. The cost of failure in an organic network is low, allowing you to learn and pivot quickly.