Established brand educating new audiences on complex products
For an established streetwear brand, you have the innovations, but do your customers understand them? If you are moving toward more complex designs, you need an education strategy that is as big as your brand. A managed content network lets you share your product's story and technical details at scale, ensuring your audience understands your brand's unique value.
in one network
from your videos
go live
Streetwear brand, established: the product needs explaining before people buy.
The challenge of the long-term leader
When you have been around for a long time, people think they know what you do. If you launch a complex new product, they might not pay attention. You need to re-educate them. You need to show them how your design has evolved. If you are not actively explaining your product's technical advantages, you are missing out on the value you have built. You need a way to reach your current audience and your new fans alike with your brand's story.
Automating your brand's evolution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the perfect tool for sharing your evolution. You feed the network clips that highlight your latest design innovations, and it ensures that your community sees them. It's an efficient way to keep your brand's narrative front and center.
Protecting your status as a leader
You are a leader in your category. You need to act like one. This network is a small investment for the level of reach it provides, about the cost of one marketing hire. It allows you to maintain your brand's authority while educating your customers on the technical details of your products. It is the best way to protect your status and keep your brand growing by showing off what makes you the best in the market.
Executing your educational strategy
To start with TIDE, give them your library of technical design videos, product innovation clips, and deep-dive features. Tell them to emphasize the quality and thought that goes into your designs. They will handle the distribution, keeping your audience engaged with your brand's innovations. You are reinforcing your status as a leader by showing that you are still thinking about the details that matter to your customers. It's the most effective way to keep your brand relevant for the long term.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on streetwear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for streetwear counts.
Maintain your brand's leadership and educate your audience on product innovations by using an automated network for consistent, high-reach messaging.
Put your products on 50 pages.
Tell us what your streetwear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use this to reach new demographics?
Yes, you can work with the provider to target different nodes in the network that match new audience segments.
Will this help me launch new lines?
It's the perfect tool to build excitement and explain the unique features of any new collection.
Is this a good fit for a premium brand?
Absolutely. It reinforces your reputation for excellence and provides the details that high-end customers appreciate.