Scaling drops for a growing storage brand
When your scaling storage brand relies on drops, you need to keep the hype going for every single release. Your audience has seen your previous products, so you need to create even more excitement for the next one. Use a managed content network to blast your teaser content across many pages, building a massive waitlist and driving urgency for your upcoming releases.
in one network
from your videos
go live
Storage and organization brand, scaling: building hype for drops and waitlists.
The challenge of keeping hype alive
Your first drop was a success, but now you need to do it again, and again. Keeping your audience excited is a real challenge. You cannot just rely on your existing followers; you need to constantly find new people to join your waitlist. If you do not have a constant flow of new interest, your drops will lose their impact. You need a system that builds hype automatically, allowing you to focus on the product development and the drop logistics.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a buzz that builds with every release. You are not just launching a product; you are launching a brand that is everywhere, keeping your audience engaged and excited for every drop.
Scaling your hype machine
This strategy allows you to scale your drops indefinitely. The cost to run this is about the cost of one marketing hire, and it is the best investment you can make to ensure your drops stay successful. You are no longer struggling to get the word out; you are a force on the platform, and your audience is waiting for your next big thing. This is how you build a long-term, successful storage brand with a dedicated and loyal community.
Getting started
Send your provider all your upcoming launch assets, including teaser videos, product reveals, and waitlist links. The more you can provide, the better the network can build the momentum you need. Once the provider sets up the network, they will start the hype cycle. You focus on your inventory and the logistics of your drops while the network drives the interest. It is a highly efficient way to keep your growth on track and ensure every drop is a winner.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Scale your brand excitement by using an owned network to build hype and keep your waitlist growing for every release.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my waitlist?
It drives consistent traffic to your waitlist signup page, helping you grow your list of potential customers before every drop.
Can I use this for multiple product lines?
Yes. It is a flexible system that works for any product you want to launch with urgency and excitement.
Is this better than email marketing?
It is better because it reaches new people. Email marketing only reaches your existing list, whereas this reaches the entire Instagram audience.