Dealing with copycats for a new storage brand
When copycats undercut your new storage brand on price, you cannot compete on margin. You have to compete on brand. If you try to match their price, you will fail. Instead, you need to build a direct relationship with your audience so they choose you for the quality and the brand experience, which you can do using a managed content network.
in one network
from your videos
go live
Storage and organization brand, launch stage: copycat competitors undercut on price.
The price war trap
You just launched, and already a copycat is selling a cheaper version of your storage bin. They are trying to steal your customers by competing on price. If you get into a price war with them, you will lose because they have no brand to build, and you do. Your only path to success is to build a brand that people love, one that stands for quality and innovation. Don't worry about them; worry about your customers and the value you provide.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you build a brand that stands out. You are not just selling a bin; you are selling a way of life, and that is something your copycats cannot copy.
Winning on brand
This strategy helps you build the loyalty you need to win. The cost to run this is about the cost of one marketing hire, and it is a small price to pay to protect your brand and grow your business. You are reaching your customers directly and building a brand that they trust, which makes them willing to pay a premium for your products. This is how you win in the long term, regardless of what your competitors are doing.
Getting started
Send your provider all your brand-building content, including videos that explain why you started the company, the quality of your materials, and how your storage solutions improve home life. The more you can share your brand story, the better. Once the provider has this, they set up the network and start sharing your message. You focus on your brand and your customers while the network drives the awareness you need to stay ahead of the competition.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Don't fight on price; build a strong, trusted brand with an owned network that makes your copycats irrelevant.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help me beat copycats?
It makes your brand more desirable than the copycat, helping you win on value rather than being forced to compete on price.
Should I call them out?
No, ignore them. The best way to deal with competition is to build a brand that is so good that people don't even consider the knock-offs.
Will this work if I have a low budget?
Yes. It is one of the most cost-effective ways to build a brand at scale, making it perfect for a new company.