Finding winning angles for established snack brands
For established brands, keeping creative fresh is the hardest part. You must constantly test new angles to keep your audience engaged. A managed content network is a set of many brand-owned Instagram pages that post your videos from real iPhones, run by TIDE, so organic reach grows with the number of pages instead of headcount, allowing you to test many concepts easily.
in one network
from your videos
go live
Snacks brand, established: finding new winning angles takes too long.
Avoiding creative fatigue
Even the best brands suffer from creative fatigue. Your audience gets bored if you show them the same thing. You need to keep testing new hooks, different flavors, different use cases, different brand stories, to see what keeps them clicking. This is essential for maintaining your growth as an established brand. If you don't keep testing, you will see your traffic start to decline. A content network provides the scale you need to keep your creative fresh and your audience interested.
The scale of testing
You have a large customer base and a lot of content. Use it to your advantage. By distributing your video assets across a network of pages, you can run large-scale tests on new messaging without disrupting your main brand account. You might find that a new angle on your packaging or a new recipe idea drives a massive uptick in traffic. This allows you to innovate safely, keeping your marketing fresh and effective without any of the risks that usually come with big strategy shifts.
The operational engine
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This is the most efficient way to keep your creative strategy moving forward. It costs about the cost of one marketing hire and gives you the reliable feedback loop you need to stay on top of the market.
Setting up your testing
Gather your latest content and older assets you want to revisit. Send them to your provider, who will distribute them across the network. Monitor your site traffic to see which themes resonate the most. This is a simple, effective process that gives you the insights to keep your brand at the forefront of your customers' minds. You will find that this helps you maintain your market position and keeps your traffic growing, even as the market changes and new competitors emerge.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Stay ahead of the competition by using a managed content network to constantly test new creative angles at scale.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help me find new markets?
By testing content that appeals to different needs, you can identify new demographics or use cases that you hadn't previously targeted.
Can the network handle my brand guidelines?
Yes, you provide the content, so it stays within your brand voice. The network just acts as a distribution layer to help you reach more people.
What happens to the pages if they get banned?
The provider handles all page bans and replacements, so your testing process is never interrupted by administrative issues.