How to get whitelisting-style reach for a new sauce without the spend?
For a new sauce brand, the cost of creator whitelisting is often too high. You need that level of reach without the massive upfront spend. A managed content network gives you exactly that. By automating the distribution of your own content, you get your product in front of thousands of potential customers, building the awareness you need to grow on a limited budget.
in one network
from your videos
go live
Sauces and condiments brand, launch stage: creator whitelisting is expensive.
The cost of reach
Whitelisting is popular because it works, but it's expensive. You pay for the creator, the usage rights, and the ads. For a new brand, this is a dangerous way to burn through your initial cash. You need a way to get reach that is more cost-effective. A content network lets you do this by using your own content. You already have the assets, now you just need the distribution system to put them to work.
Scaling with a content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach you need to capture attention without the high costs of traditional whitelisting or ad campaigns.
Starting your own reach strategy
Send TIDE your best video content and tell them you want to reach a broad audience of sauce lovers. They will use this library to populate the network. You don't need a big name creator to represent your brand yet. You just need your product to be seen by as many people as possible. This approach is simple, effective, and it keeps your marketing costs low, which is exactly what you need at the launch stage.
Dealing with the platform rules
Remember that running many accounts with automation is against Instagram terms, so expect some account bans. TIDE handles this by rotating the accounts to keep your reach stable. Don't let this concern you. The goal is consistent, scalable traffic. This system provides that without the risks and costs associated with traditional advertising. Focus on your growth and let the partner manage the platform so you can focus on making the best sauce possible.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sauces and condiments |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sauces and condiments counts.
Get massive reach without the whitelisting costs by using a managed content network to distribute your own sauce brand content.
Put your products on 50 pages.
Tell us what your sauces and condiments brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this compare to whitelisting?
Whitelisting is for ads; a content network is for organic, scalable reach. Both serve a purpose, but the network is much cheaper for discovery.
What if my videos are too simple?
Simple is good. Often, a raw, 15 second clip of someone using your sauce is exactly what people want to see.
How many accounts do I need?
Start small to test the reach, and add more pages as you see positive results in your store traffic.