Scaling education for complex sauce products
When scaling a sauce that requires explanation, you need an education engine that works 24/7. Relying on one account is not enough to reach the scale you need. Use an automated content network to distribute your 'how-to' and educational content to a massive audience. This constant, widespread education ensures that new customers understand your product and are ready to buy it.
in one network
from your videos
go live
Sauces and condiments brand, scaling: the product needs explaining before people buy.
Why scale requires consistent brand education
Scaling a complex product is about bringing in people who have never heard of it before. If they don't get it, they won't buy it. You need a system that teaches them what your sauce is and how to use it immediately. An automated network does exactly that. By showing your videos to thousands of new people every day, you are building an audience that is educated and ready to buy. This is the most efficient way to scale a complex product, as you don't need to add staff to handle the education.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most effective way to scale your educational efforts. It ensures your message is being heard by a constantly growing audience, which is essential for scaling a product that needs explanation.
Optimizing education for conversion
Use the data from the network to see which educational videos drive the most interest. If one video explains the flavor profile better than another, use it more. This is how you optimize your growth. The network gives you the ability to test and iterate your educational content in real time. This is a big shift for a scaling brand, as you can continuously improve how you explain your product, leading to more conversions and faster growth.
What to send a provider to start
Send your provider your best educational assets. Include everything from quick 'how-to' clips to more detailed videos about your unique ingredients or flavor inspirations. If you have any content that answers common customer questions, be sure to include that. Organizing these assets by the 'lesson' or 'use case' will help the provider build a network that effectively educates your growing audience. Clear, high-quality content is the foundation of your scaling strategy, so take the time to organize your library well.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sauces and condiments |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sauces and condiments counts.
Scale your complex sauce by using an automated network to constantly teach new audiences how to enjoy your product.
Put your products on 50 pages.
Tell us what your sauces and condiments brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can we use this to target specific cooking styles?
Yes, you can align different parts of the network to target different audiences, for example, BBQ lovers, vegans, or home cooks, each with a tailored message.
How does this help us scale?
It solves the education bottleneck. You don't need to hire more people to explain your product; you just need to turn up the volume of your existing education.
What happens if our product changes?
You just provide the updated content, and the network can be adjusted to reflect those changes immediately.