Finding new angles for an established sandals brand
As an established sandals brand, you must continuously test new angles to defend your market share and reach new customers. Don't rely solely on what worked in the past. Use a managed content network to test diverse video variations, from new lifestyle contexts to feature-focused demos, in parallel. This high-volume, organic approach identifies growth opportunities quickly, ensuring your marketing remains relevant and highly effective.
in one network
from your videos
go live
Sandals brand, established: finding new winning angles takes too long.
The risk of relying on past hits
What worked two years ago might not work today. Consumer interests change, and competitors are always trying new things. For an established brand, the biggest risk is becoming stale. You need to keep testing to see what the next big growth angle is. Relying on your history is safe, but it is also limiting. You need a systematic way to test new messages to ensure you are capturing the next generation of customers while keeping your existing base engaged.
A systematic approach to evolution
Treat every new seasonal campaign as an opportunity to test new messages. Use different video styles to highlight different aspects of your sandals. Maybe this year, the angle is sustainability. Next year, it might be extreme comfort. By testing these angles through a high-volume channel, you gather the data you need to pivot your strategy effectively. This makes your brand more resilient because you are always learning and adapting rather than just repeating what you did before.
Scaling your testing engine
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated testing machine that you can use to validate new marketing angles across various demographics, ensuring your brand stays fresh and relevant without the need for manual setup.
Collaborating for success
Work with your provider to set up a regular testing calendar. Provide them with a variety of content that explores new angles for your sandals. Review the performance metrics closely each month. Use the winning angles to inform your broader brand strategy and your paid advertising creatives. This keeps your brand at the cutting edge, turning your organic network into a powerful tool for strategic discovery that keeps you ahead of competitors and in tune with your customers.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Continuously evolve your established brand by using an organic content network to test and discover new, high-converting marketing angles.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I test extreme or risky angles?
Yes, testing unusual hooks is often how you find the most disruptive and high-performing marketing messages for an established brand.
Does this impact my brand reputation?
No, because the network is managed and you control the assets. You can test as many different versions as you need safely.
How does this fit into my current plan?
It fits in as your primary creative testing ground, allowing you to use better data when planning your big, seasonal marketing pushes.