Building awareness for a brand-new sandals company
As a new sandals brand, you need to create awareness quickly. Don't wait for word-of-mouth. Instead, use a managed content network to get your product in front of thousands of potential customers daily. By flooding social platforms with authentic, brand-owned videos, you build the initial social proof needed to gain trust and drive the first wave of consistent traffic to your store.
in one network
from your videos
go live
Sandals brand, launch stage: not enough people know the brand exists.
The challenge of being unknown
When you are new, you have zero social proof. People do not trust you yet. You have a great sandal, but if no one knows who you are, no one buys. You need to be everywhere to show that you are a real brand. If you only post once or twice a day, you will be invisible. You need to build a presence that feels like you have been around for a long time, and you need to build it fast.
Creating a footprint
You need to show people your sandals in their daily lives. Show them at the beach, in the city, and on vacation. Show the different colorways. Show the comfort. When people see your product repeatedly in their feed, your brand starts to feel familiar. This familiarity is what builds trust. It is the first step in getting someone to click your link and make their first purchase. You need to build this footprint immediately.
Using organic distribution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the fastest way to get your brand seen. You get the reach of a major player from the very first day, which is exactly what you need to survive.
How to launch your awareness
Send your partner every video asset you have, even if it is just shot on your phone. Focus on showing the sandals in use. Tell them who you want to reach. They will take your content and distribute it across a network of pages, building your awareness automatically. As your store traffic grows, you will see your brand begin to take off. This is the fastest way to turn 'unknown' into 'the new brand everyone is talking about'.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Build awareness for your new sandals brand fast by using a managed content network to create immediate, large-scale visibility.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need a big budget?
No, this is one of the most cost-effective ways to build awareness early on, as it avoids the premium costs of paid social media ads.
What if my brand is niche?
Even better. You can focus your content network on your specific niche, ensuring you reach the exact people who will love your product.
Is this approach too aggressive?
For a new brand, you need to be aggressive. You are fighting for attention, and this is the best way to win your fair share.