Getting results when your agency is failing a new protein bar brand
If your agency is failing to deliver at launch, the first step is to stop relying solely on their performance. Agencies often focus on ads that you are paying for, but you need organic reach to balance your acquisition. A managed content network acts as an independent growth driver, ensuring you get traffic even when your paid ad agency underperforms.
in one network
from your videos
go live
Protein bars brand, launch stage: the agency isn't delivering.
Why agencies struggle for new brands
New protein bar brands often have very little data for an agency to work with. If the agency relies purely on high-budget paid ads, they might struggle to find the right audience quickly. When results are slow, your cash flow suffers. You need a way to generate interest that does not depend on an agency's ad creative or bidding strategy. Relying solely on them for all your growth is a high-stakes bet that you cannot afford to lose at launch.
Using a network to hedge your risk
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @bar.daily or @bar.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a secondary traffic channel that operates outside of the agency's influence, giving you more control over your own success.
Taking control of your content
You don't need the agency to create content for the network. Use the videos you have already made. Send them to your provider, who will distribute them across the network. This gives you immediate exposure to new audiences without waiting for the agency to iterate on their ad creative. If you find certain content works well in the network, you can even take those learnings and share them with your agency to help them improve their paid campaigns.
The cost of a new strategy
Using this network is roughly about the cost of one marketing hire. It is a much more reliable way to build initial traction than relying on an agency that is not hitting its targets. Provide your provider with your current assets and your main brand goals. They will handle the distribution, and you will see how it drives organic traffic independently of your paid ads, allowing you to evaluate your agency's performance more objectively.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on protein bars |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for protein bars counts.
Take control of your growth by adding a managed content network to drive organic traffic, regardless of your agency's paid performance.
Put your products on 50 pages.
Tell us what your protein bars brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
Not necessarily. First, try to diversify your traffic. If you still see no growth, then you can reconsider your partnership with the agency.
What about the risks of automated posting?
Running many accounts with automation is against Instagram terms, so some pages get banned. A provider like TIDE handles this, replacing banned pages to keep your reach active.
Can I use the same videos as my agency?
Yes. Using the same assets across different channels is a smart way to get the most value out of your content library.