Growing an email list for an established pet treats brand
For established pet treat brands, growing your email list is about maintaining momentum and filling the gaps left by traditional channels. You have the brand, but you need fresh, high-intent traffic. By deploying a managed content network, you can ensure a steady stream of new subscribers, keeping your list large, active, and profitable without needing to increase your marketing team or ad spend.
in one network
from your videos
go live
Pet treats brand, established: the email list grows too slowly.
Keeping your list fresh
An established list can get stale over time. You need a constant influx of new subscribers to keep your revenue growing. Relying on organic search and your main social media account is often not enough to maintain the pace you need. You need a way to reach new people in your category every single day. A dedicated content strategy that targets new pet owners is essential, but it must be automated to avoid adding more work to your already busy marketing team.
Automating your reach with a network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a scalable way to bring new people into your funnel. You get the benefits of massive, multi-channel reach without the headache of hiring and managing a large team of social media posters.
Leveraging existing assets for new leads
You have a deep catalog of content. Use this to attract new sign-ups. Your legacy videos are perfect for the network. They provide social proof and show the longevity of your brand, which builds trust with new potential subscribers. By rotating these assets across a large network of pages, you effectively recapture attention from people who may have seen your brand before but never joined your email list. This is a highly efficient way to maximize the value of your existing creative assets.
Scaling with a professional partner
To integrate this, provide your full library of videos to your network provider. Ask them to prioritize content that highlights your unique selling points and drives sign-ups. TIDE takes care of the technical distribution, ensuring your brand stays front and center. You monitor the conversion rates and focus on your email nurture sequences. By keeping the top of your funnel full through this network, you ensure your email list stays as a powerful asset for your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Grow your established list by using a managed network to drive consistent, automated traffic to your email capture pages.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I ensure this does not hurt my brand?
Only use your best, high-quality assets. The provider manages the distribution, but you retain control over what gets posted. This keeps your brand image consistent across the entire network of pages.
What is the best way to test this?
Start with a small, test-sized network. Monitor the incoming traffic for a month and see how it converts into email sign-ups before you decide to scale to a larger number of accounts.
Is this a long-term solution?
Yes, it is designed for long-term growth. Because it is managed end-to-end, it provides a stable and consistent source of traffic that you can rely on to grow your list for years.