Building a community for a new pet treats brand from scratch
Building a community requires consistent visibility and a place where pet owners feel seen. For a new brand, you need to be everywhere at once to start the conversation. By using a managed content network, you project your brand presence across many channels, allowing you to gather an audience, answer questions, and build a community identity faster than you could on your own.
in one network
from your videos
go live
Pet treats brand, launch stage: there is no real community around the brand.
The foundation of a pet brand community
Community is not built by followers; it is built by shared experiences. In the pet treat space, this means pet parents sharing how your product helps their dogs. When you are just starting, you have to be the one to kick off these conversations. You need to show your brand as a helpful part of a pet's daily life. This requires reach. If you are quiet, there is no community. You need to be loud enough to get noticed and start the dialogue.
How a content network drives community
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach you need to find your earliest community members. It shows your brand as a vibrant, active participant in the lives of pet parents, which invites them to join in.
Turning views into relationships
When people see your videos repeatedly, your brand starts to feel familiar. Use this to encourage community. In your captions and your emails, ask questions about their pets. Share user content back on your primary channels. When you use the network to drive traffic, ensure those visitors arrive at a site that encourages them to share their own photos or stories. This is how you transition from an anonymous brand to a community-focused pet company that people truly value.
Getting started with a provider
Work with a provider to set up a network that reflects the tone of your brand. If your treats are focused on health, make sure the content reflects that. Send the provider your best clips of pets enjoying your products. TIDE handles the posting, which keeps your content active across the network. Your role is to engage with the comments and messages that come from this new, wider reach. This is the seed from which your real, active community will grow.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Start your brand community by using a managed network to gain the reach needed to find and engage your first fans.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I build community without a team?
Focus on automating your reach so you can spend your time on direct engagement. Spend 15 minutes a day replying to every comment and message, which is enough to make a difference.
What if my content is not perfect?
That is actually better. In the pet world, real and raw content is more authentic and easier for people to relate to than polished, expensive-looking commercials.
Can a network really build a community?
It builds the reach that is necessary for a community to form. The rest is up to how you respond and interact with the people who find your brand through those channels.