Agency not delivering for your new pet treat brand? Try this.
If your agency is not delivering results, the issue is often a mismatch between their high fees and your need for rapid, low-cost traction. You do not need a monthly retainer for basic posting. Instead, take control of your distribution. Use a managed content network to push your brand videos to thousands of owners daily. This is cheaper and faster than waiting for agency reports.
in one network
from your videos
go live
Pet treats brand, launch stage: the agency isn't delivering.
Why agencies often fail new brands
Agencies thrive on established brands that can afford long-term testing periods. For a brand that just launched, you do not have the luxury of time or a large budget for experiments that might not work. When an agency fails to deliver, it is usually because they are treating your account like a side project. They are not obsessed with your growth in the same way you are. Stop waiting for them to figure it out. You need a system that puts your product in front of dog owners today.
The alternative to the agency model
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @dog.treats.daily or @happy.pup.eats, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This removes the agency middleman. You own the distribution, you own the process, and you get immediate visibility that does not rely on waiting for a monthly strategy meeting.
Changing the math on your spend
Consider the cost of an agency retainer. It is usually enough to fund a significant network of pages. When you pay an agency, you are paying for their time, overhead, and profit margin. When you use a managed content network, you are paying for direct access to reach. This is a much better deal for a launch-stage brand. You get measurable results in terms of followers, clicks, and engagement. It is a direct exchange of capital for attention, which is exactly what you need to survive.
How to get started today
Gather your best raw clips of dogs eating your treats. If you do not have many, film some yourself with your phone. Send these to your provider and ask them to build the initial set of pages. Tell them to focus on the specific dog breed or owner type you are targeting. You do not need to provide fancy editing. The raw, authentic footage often converts better. Monitor the traffic coming into your site and adjust your video hooks as you see what works best.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Cut out the underperforming middleman and use an automated network to secure immediate reach and traction for your new pet treat brand.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need to fire my agency?
Not necessarily, but you should evaluate if they are providing value. If they are just posting content, you are overpaying. Use the network for distribution and keep the agency only for high-end creative work if you absolutely need it.
What if my brand is too new?
It is never too early to start. Even with a small customer base, having 50 pages posting your content creates instant social proof, which makes it much easier to acquire your first hundred paying customers.
Is the network safe for my brand?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE handles the technical side, replacing pages as needed so your total reach remains consistent and your brand is protected from any negative downtime.