Scaling your pet supplement drops with a managed network
For scaling pet supplement brands, the success of a new product drop is driven by the size and engagement of your pre-launch list. As you grow, you need to reach more people than your current email list and social following can provide. A managed content network allows you to scale your hype by using fifty owned accounts to drive a massive volume of waitlist sign-ups, ensuring that every new drop is larger and more profitable than the last.
in one network
from your videos
go live
Pet supplements brand, scaling: building hype for drops and waitlists.
The pressure of bigger product launches
As you scale, the stakes for every new drop get higher. You've invested more in R&D and inventory, so you can't afford a slow launch. Relying on your existing channels often leads to diminishing returns, you're just talking to the same people who already bought your other products. To make each drop bigger, you must find new audiences. Hiring more content creators to promote the drop is about the cost of one marketing hire, but it's hard to coordinate. You need a systematic way to generate massive new interest in your upcoming products.
The inefficiency of paid ads for waitlists
Running paid ads to a waitlist can be a gamble. If the creative doesn't hit perfectly, you end up with very expensive leads. Scaling brands often find that their ad CAC for pre-launch sign-ups is higher than they'd like. You need a lower-cost, higher-volume way to fill your funnel. Social media is the perfect place for this, but one account isn't enough to move the needle for a major launch. You need to leverage the power of many accounts to create a 'viral' feel for your new product before it even hits the market.
Blanketing social media with pre-launch hype
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @new.pup.finds or @daily.pet.innovation) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network allows you to saturate the pet owner community with teasers and educational clips about your new supplement. It creates a massive, coordinated 'wave' of attention that traditional marketing can't match.
Implementing a high-volume drop strategy
To start, provide your provider with all your pre-launch assets: teaser clips, benefit-driven videos, and influencer reaction shots. TIDE will distribute these across the 50-account network, with each page funneling traffic to your waitlist. This ensures that millions of pet owners are aware of your upcoming drop. You will see a massive spike in sign-ups, allowing you to launch with confidence. This strategy not only ensures a sell-out but also builds a larger permanent audience for your brand's future growth and expansion.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Maximize your drop revenue by using a managed content network to build a massive, national waitlist for your new pet supplements.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can we use the network to test different drop dates?
While you should have one set date, you can use the network to see which types of 'hype' content get the most engagement, helping you refine the timing and messaging of your final launch announcement.
How does this impact our email marketing?
It boosts it. The managed content network fills your email list with thousands of new, high-intent leads. This gives your email team a much larger and more excited audience to work with during the actual drop.
Is this better than using a PR agency?
PR is good for credibility, but a managed content network is better for raw traffic and sign-ups. For a scaling brand, the direct-to-consumer traffic from 50 accounts is usually much more valuable than a single magazine mention.