What should a new pet brand do with unused UGC?
New pet brands should use every piece of customer footage to build social proof immediately. If you have folders of dogs eating your supplements or owners talking about shiny coats, you must get those clips in front of people. Instead of waiting for the perfect ad campaign, distribute this raw content across many accounts to create the appearance of a large, established brand.
in one network
from your videos
go live
Pet supplements brand, launch stage: UGC sits unused in a folder.
The wasted potential of raw pet video
When you are a new brand, every customer video is gold. But most of it sits unused in a folder because it doesn't look 'professional' enough for your main page. This is a huge mistake. Pet owners actually prefer raw, authentic videos over polished ads. By not using this content, you are missing out on the easiest way to build trust and social proof. You need to get these videos into the feed where potential customers can see that real people and real pets are already loving your supplements.
Why waiting for the perfect ad is a mistake
Many founders wait until they have a 'perfect' video before they start advertising. This is slow and expensive. You could hire a freelance video editor to polish your UGC, which is about the cost of one marketing hire. But even then, you only have a few videos for one account. You could also try hiring a small social media agency, but they will likely just post to your main page. You need a way to get your existing raw footage in front of thousands of people without the need for expensive production.
Distributing UGC with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to take all your raw UGC and put it to work. TIDE manages fifty accounts that all post your customer videos, creating a massive wave of social proof.
How to turn your UGC folder into a growth engine
To start, gather all your raw customer videos and testimonials. Send them to your provider to be distributed across the network. Keep in mind that because running many accounts with automation is against Instagram's terms, some pages will get banned. TIDE replaces them to keep your reach consistent. This strategy allows you to build an instant presence and social proof by utilizing the content you already have. It turns your unused UGC into a powerful engine that drives awareness and sales for your new pet brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Convert your unused customer videos into a powerful social proof engine by distributing them across a managed content network.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What if my UGC is low quality?
Low-quality, raw video often performs better on Reels because it feels more authentic. Pet owners love seeing real dogs in real homes, not just studio shots.
How many videos do I need to start a network?
You can start with as few as fifteen to twenty short clips. These can be edited and repurposed to provide fresh content for dozens of accounts.
Can I use videos from my own pets?
Absolutely! Founder-led content and videos of your own pets are great for building a personal connection with your audience.