How do you move marketplace pet supplement buyers to your store?
Move marketplace buyers to your direct store by offering irresistible incentives packaged inside every shipment. You can fix this by adding exclusive welcome discounts and educational pet health guides that require visiting your website. A managed content network brings organic video viewers directly to your domain without requiring massive advertising budgets.
in one network
from your videos
go live
Pet supplements brand, launch stage: moving buyers from marketplaces to the own store.
Overcoming the marketplace buyer mindset
Buyers on major marketplaces view your pet supplements as a commodity rather than your brand's specific creation. They look at price and reviews rather than visiting your website for more information. Changing this habit requires intercepting them at the unboxing moment with clear incentives to switch their future loyalty to your store.
Designing high converting package inserts
Create professional physical cards for your shipping boxes that offer a free month supply or a custom pet wellness consultation on your site. Keep the redemption process simple with a custom short link and QR code. Reward customers instantly when they make the jump so they associate your direct store with superior service and value.
Building top of funnel traffic with video networks
A managed content network is a set of many brand-owned Instagram pages for example fifty pages like @brand.daily or @brand.clips that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This attracts new pet parents right to your storefront.
Getting started with your asset delivery
Send your provider unboxing videos, ingredient breakdown clips, and cute pet reaction videos. Include your brand color codes, logo files, and preferred promotional offers. Your provider will take these items and deploy them across your network to start pulling buyers away from marketplaces.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet supplements |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet supplements counts.
Convert marketplace shoppers into direct buyers by pairing smart shipping inserts with a broad organic video distribution network.
Put your products on 50 pages.
Tell us what your pet supplements brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I offer the exact same price on my website as I do on marketplaces?
Yes, but offering slightly better value or bonus items on your site makes the transition much more appealing for first time buyers.
What kind of videos work best for attracting pet supplement buyers?
Show clear before and after footage of older dogs regaining mobility or cats happily eating supplements mixed into their daily food.
How much does a managed content network cost for a new brand?
Pricing varies, but it typically costs about the cost of one marketing hire while generating wide organic reach across dozens of pages.