Growing your new pet food email list with organic video
When you launch, your email list is your most valuable asset. Stop relying on weak website pop-ups to get sign-ups. Use your best video clips to drive traffic to an offer, like a free guide or discount. Distribute these across a managed content network to build your list fast, ensuring you have a direct line to your first customers from day one.
in one network
from your videos
go live
Pet food brand, launch stage: the email list grows too slowly.
The importance of owning your audience
Social media followers can disappear, but your email list is yours. As a new brand, you need to capture every visitor you can. But a simple 'join our newsletter' is not enough to convince someone to give you their email. You need to offer value. A short video clip that solves a specific problem, like how to transition a dog to a new diet, works as a great hook. When you show this content, you can direct viewers to a landing page where they can get more help by signing up.
Distributing content to drive sign-ups
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run by a provider like TIDE. This provides you with the scale you need to grow your list. By showing your content to thousands of potential customers, you can drive a steady stream of traffic to your site. With the right offer, this can quickly build a high-quality list of people interested in your brand.
Economic efficiency for list growth
You do not need to spend a fortune on lead ads to build your list. This network approach costs about the cost of one marketing hire and works as a perpetual list-building machine. The provider handles the distribution, which means you can focus on your email nurture sequences and product development. While some account turnover is a reality of the network, the consistent flow of traffic it generates is a powerful way to build a list early on.
What to send to your provider
Create a set of videos that offer real value, like 'The 5-Day Guide to Switching Foods' or 'Common Allergies in Dogs.' Include a clear call to action in each video that points to your site. Send these folders to your provider. They will distribute them through their network of accounts, ensuring they reach your target audience. Your success will depend on your email conversion rate, so keep testing your offer to make sure it is something your visitors actually want.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Grow your email list quickly by using a managed content network to drive traffic to high-value offers that convert visitors into subscribers.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What should the offer be?
Something that solves an immediate problem for the pet owner. A discount is good, but a helpful guide is often better for building trust.
How do we track where sign-ups come from?
Use dedicated landing pages and tracking links for each set of accounts. This will help you understand what content and which audiences drive the most sign-ups.
Does this work with our existing signup flow?
Yes. You just need to ensure the traffic from the network is landing on a page that is optimized to capture emails.