How to build brand awareness for a new pet food company?
To build awareness as a new pet food brand, you need your product to appear everywhere, not just on one feed. A managed content network achieves this by posting your existing videos on 50 or more brand-owned pages. This creates the illusion of being everywhere and builds trust rapidly, without the massive upfront cost of an agency-led influencer campaign.
in one network
from your videos
go live
Pet food brand, launch stage: not enough people know the brand exists.
Why is it so hard to get noticed today?
There are too many brands and not enough attention. If you rely on just your own Instagram account, you are shouting into the void. To get noticed, you need volume. You need your product to be in the feed of the person browsing for dog tips, the person looking for cat health advice, and the person just watching cute pet videos. Most new brands think this requires a huge advertising budget. It does not. It requires a better way to distribute your content.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @pethealth.tips or @dogfood.daily, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates an organic infrastructure that makes your brand look established and popular from day one.
How does volume build brand trust?
People trust brands they see in multiple places. If a pet owner sees your product clips on several different pages, your brand moves from 'unknown' to 'that brand I keep seeing.' This creates the authority needed to convert a first-time visitor. The cost is about the cost of one marketing hire, which is a bargain for the massive surge in brand visibility you get compared to trying to build organic reach slowly or paying for expensive ad campaigns.
What to send a provider to start?
Send every video you have. Unboxing clips, product shots, pet testimonials, and any footage of the pet food being prepared. The more content, the better. You also need to send your branding materials, like your logo and color palette, so the provider can ensure the pages feel like an extension of your brand. The provider will handle the setup and posting, leaving you to focus on managing your product quality and customer experience as the traffic starts to arrive.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Quickly build brand awareness for your new pet food company by utilizing a managed content network to create an omnipresent organic footprint.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will people realize these are brand-owned pages?
The pages are designed to look like niche communities. They focus on the topic of pet health or pet lifestyles, with your brand integrated naturally.
Does this work if I have no followers yet?
Yes, you do not need followers to start. The network builds its own organic reach independent of your existing social media following.
How does this compare to influencer marketing?
It is more consistent. Influencers are one-off posts; the network is a constant, daily presence that you own and control completely.