Improving cold traffic conversion for a new pet accessory brand
Cold traffic often converts poorly because buyers do not yet trust a new brand. To fix this, you must warm them up before they land on your product page. A managed content network allows you to syndicate authentic video content that showcases your product in use, building the trust required to drive a successful conversion on your own site.
in one network
from your videos
go live
Pet accessories brand, launch stage: cold traffic converts poorly.
The challenge of cold traffic
When you are a new brand, sending cold traffic directly to your site is like asking someone to marry you on the first date. They don't know you, they don't trust you, and they aren't ready to buy. You need to bridge the gap between discovery and purchase. This means showing them your value in an organic, low pressure environment first. If you keep sending cold traffic to your store without this warmth, you will waste money and struggle to build a loyal customer base.
Warming up with a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This allows you to show your products in action across many pages. By the time someone clicks through to your site, they have already seen your brand multiple times and understand what you offer. This makes them much more likely to convert, turning your traffic into sales.
Changing the conversion math
This strategy costs about the cost of one marketing hire and significantly improves your conversion rates. Instead of paying for expensive clicks that don't convert, you are using organic content to warm up your potential customers. This helps you build a more sustainable business from the start. By focusing on trust building before the sale, you create a stronger foundation for your brand and keep your acquisition costs low as you test different messaging and products.
Getting started with TIDE
Send your provider your best video assets. Focus on content that shows your product solving a problem, like a leash that is easy to hold or a toy that keeps a pet occupied. Include clips of real users if you have them. With TIDE, you can focus on building your brand story. They will handle the distribution across a network of pages, ensuring your brand stays visible to your target demographic. This setup helps you warm up your cold traffic, leading to more conversions.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Increase your conversion rates by warming up your cold traffic through a managed, brand owned organic content network.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How long until I see higher conversion?
You will start seeing higher conversion rates once your audience has had multiple touchpoints with your content, typically within a few weeks.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them to ensure your reach is steady.
Do I need new creative every week?
You can start with your existing library. High volume distribution makes older content work harder for you, so fresh production is not required.