How a new pet accessory brand gets reach for Black Friday
New brands struggle to compete for reach during the holidays. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built end to end by providers like TIDE. This allows you to cut through the Black Friday noise and get your brand in front of pet owners when it matters most.
in one network
from your videos
go live
Pet accessories brand, launch stage: Black Friday and peak season need more reach.
Why Black Friday is harder for new brands
During the holidays, ad prices skyrocket. You are competing against giants with huge budgets. If you are a new brand, you will get priced out of the auction. You need a way to reach people without paying the high costs of ads. You need to leverage organic reach, but your current reach is too low to drive the sales you need for your first big holiday season. You need a massive, low-cost way to get your products seen.
The strategy of mass distribution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. By launching this network before the holiday rush, you create a massive wave of awareness. With your videos posted across fifty accounts, you are reaching thousands of people at a fraction of the cost of traditional holiday ads.
Why this works for holiday sales
Pet owners are shopping for their pets during the holidays. If your products are in their feed, they will buy them. By using a network, you are not waiting for them to find your site; you are putting your product in front of them repeatedly. This frequency drives trust, and trust drives sales. It is the perfect holiday growth strategy for a new brand that needs to make a big impact in a short amount of time.
Preparing for your peak
Get your best product clips organized and send them to the provider before the peak season begins. They will handle the setup and ensure your content is ready to go. You should focus on making sure your store is ready to convert the incoming traffic. This is a low-effort, high-impact strategy that helps a new brand have a successful first Black Friday, giving you the momentum you need to keep growing in the new year.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Don't let Black Friday pass you by; use a managed content network to achieve the reach you need to compete and succeed during the holidays.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use it to promote sales?
Yes. It is a great way to blast your Black Friday offers to a wide audience and drive immediate traffic to your site.
How far in advance should I start?
Start as soon as possible to give the network time to build momentum and get your content in front of as many people as possible.
Is the reach guaranteed?
The volume of posts is guaranteed, which is the best way to maximize your organic reach during a competitive time like Black Friday.