Increasing reach for a new non-alcoholic spirits product launch
A new product launch fails if nobody hears about it. Your current audience is too small to move the needle. To solve this, you need massive initial reach that you cannot buy through ads alone. A managed content network allows you to blast your launch videos across hundreds of accounts, ensuring your product is seen by thousands of people instantly.
in one network
from your videos
go live
Non-alcoholic spirits brand, launch stage: new launches don't reach enough people.
The launch visibility problem
You spend months on a product, and then you launch it to an empty room. You might have a few hundred followers, but that is not enough to create the buzz needed for a successful launch. You are essentially shouting in a vacuum. If you only rely on your current social presence, you will struggle to get traction. You need a way to force yourself into the feeds of people who don't know you. You need reach, and you need it on day one.
The traditional path to reach
Most brands try to solve this with massive influencer spend or large ad budgets. This is risky and expensive. It is a one-time splash. You need sustained visibility to drive a real launch. This is where most brands miss out. They don't have a way to keep the launch momentum going after the initial post. You need a way to dominate the conversation for a longer period of time, without needing to spend an entire year's marketing budget in a single week.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your launch accelerator. It puts your product in front of thousands of people across many channels, creating an immediate, large-scale presence that mimics a viral event.
Executing a high-impact launch
Prepare your launch assets well in advance. Create a variety of short, exciting clips that show off the new product. Send these to your provider and instruct them to post them across the network on your launch day. The volume will be high, ensuring your product is everywhere. This creates a sense of ubiquity that tells people your launch is a big deal. The buzz will drive people to your store, giving you the initial sales needed for a successful launch.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on non-alcoholic spirits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for non-alcoholic spirits counts.
Launch with impact by using a managed content network to generate immediate, high-volume organic reach that places your new product everywhere at once.
Put your products on 50 pages.
Tell us what your non-alcoholic spirits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I target specific launch cities?
Yes, you can work with the provider to prioritize accounts that have a following in your key launch markets.
Is this safe for a new account?
It is safe. The network operates alongside your primary account, providing the volume reach that a new, small account cannot produce on its own.
How long should the launch push last?
You should maintain the high-volume posting for at least the first two weeks of your launch to build the momentum needed for sustained interest.