Growing your email list for a new jewelry brand
New jewelry brands need an email list for long-term sales, but list growth is usually slow. To fix this, you need to drive more traffic to your site. By using a managed network to broadcast your email sign-up incentives across 50+ pages, you ensure your target audience sees your offer repeatedly, leading to a faster-growing list and more sales over time.
in one network
from your videos
go live
Men's jewelry brand, launch stage: the email list grows too slowly.
The problem of slow list growth
Without a list, you are at the mercy of the platforms. But when you are a new brand, people are hesitant to give you their email. You need to show them why it is worth it, maybe a first-order discount or access to a style guide. But even with a great offer, you need volume. If only 100 people see your site, you will only get one or two sign-ups. You need to reach thousands to get the volume your business needs to survive.
How a network fuels list growth
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @mens.style.deals or @jewelry.inspo, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the traffic you need to fill your site with visitors, and your site, in turn, fills your email list.
What to send to drive sign-ups
Send your provider videos that highlight your email sign-up offer. If you have an offer, like 15 percent off, show that clearly. If you have a style guide or exclusive access, highlight that too. The provider will distribute these videos across the 50+ pages. Because the network reaches a broad, interested audience, you will start to see a consistent flow of new sign-ups. This is the fastest way to build your list at the launch stage without having to pay for every single lead through ads.
The operational cost of list building
Be aware that running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them. This is the trade-off for the rapid list building you receive. It costs about the cost of one marketing hire and gives you the reach of a brand that has been collecting emails for years. By using this network, you are essentially paying for the infrastructure that allows you to start your brand with a massive, growing list, preventing the slow crawl of early-stage growth.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on men's jewelry |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for men's jewelry counts.
Grow your email list quickly at launch by using a managed network to broadcast your sign-up incentives across dozens of pages, driving high-intent traffic.
Put your products on 50 pages.
Tell us what your men's jewelry brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I change my incentive to fit the video?
Yes, test different incentives to see what works best. Some people want a discount, others want style advice. Test and see what generates the most sign-ups.
How do I make the sign-up process easier?
Keep it to just an email address. The fewer steps, the higher your conversion rate will be, especially for traffic coming from a quick social video.
What happens to the email leads?
They go directly to your CRM, where you can start nurturing them immediately, turning your organic reach into long-term customer relationships.