Established mattress brand: how to boost bundle conversion
For an established brand, bundles are the key to open uping more value from every customer. To boost conversion, you need consistent, high-volume reach. A managed content network lets you distribute your bundle offers across a broad audience, keeping your deals in front of potential buyers every single day. This is the most efficient way to maintain and increase your conversion rates at scale.
in one network
from your videos
go live
Mattresses brand, established: bundles and offers get ignored.
The challenge of mature-brand conversion
Established brands often reach a point where growth stalls. You need to find new ways to convert customers. Bundles are the answer. If your bundles are ignored, your reach is the culprit. You are talking to the same people over and over. You need to expand your audience. A network of pages provides exactly that. It distributes your offer to new, fresh eyes every day, giving you a much higher chance of driving the conversions needed to keep your brand growing.
Driving value through consistent reach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By distributing your bundles this way, you ensure that your offer is always relevant, visible, and available to a massive audience that you would not otherwise be reaching.
Leveraging your existing bundle content
You likely have great creative for your bundles. Don't let it sit on your shelf. Send your best video assets to your provider and have them distributed across their network. Your goal is to keep your offer top-of-mind for the consumer. The provider handles the technical work of posting across dozens of accounts. Your team can focus on the next campaign and the next product iteration, while the network does the work of driving sales and conversions.
Onboarding your provider for bundle success
To start with TIDE, gather your best bundle videos and promotional assets. Provide clear guidance on your brand voice and the core value of the bundle. Ask the provider to execute a wide-reach distribution strategy. The goal is to get your offer in front of as many eyes as possible. By doing this, you are effectively creating a secondary sales channel that works for you 24/7, helping you maintain your market position and drive consistent bundle sales.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on mattresses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for mattresses counts.
Increase your mattress bundle sales by using a managed network to maintain broad, consistent reach.
Put your products on 50 pages.
Tell us what your mattresses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Does this work for holiday sales?
It is perfect for seasonal sales. You can ramp up the frequency of your bundle posts to match the holiday shopping traffic.
How does this compare to email marketing?
It reaches people who are not on your email list, which is essential for expanding your customer base and finding new, loyal buyers.
What is the cost for an established brand?
It costs about the cost of one marketing hire, which is an extremely efficient spend for the volume of reach and potential conversion it generates.