Why new lingerie customers aren't coming back
Repeat purchases are hard because customers forget about you after their first order. You aren't top-of-mind. To fix this, you need to stay in their feed. By using a managed network to show your brand and new arrivals across many pages, you keep your brand fresh in the customer's mind, making it easy for them to think of you for their next purchase.
in one network
from your videos
go live
Lingerie brand, launch stage: customers buy once and disappear.
The problem with one-and-done customers
In lingerie, customers need to buy again when they need new styles or sizes. But if they haven't seen your brand since their last purchase, they will likely go to the first brand they see. As a new brand, you aren't yet a habit. You need to work to stay in their world. If you rely only on email, you are missing out. You need to be in their social feed, constantly reminding them why they liked your product in the first place, and showing them what's new.
Using networks to stay top-of-mind
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @lingerie.tips or @my.fit, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By having your content appear in their feed daily, you create a sense of brand familiarity, which is the key to turning a one-time buyer into a lifetime customer.
Driving repeat sales with consistency
Show your customers what you have in store. If you have a new color, a new fit, or a seasonal set, make sure they see it. Use the network to highlight your best-selling items, but also to introduce new, complementary products. When they see your brand's content in their feed consistently, they will naturally think of you when it's time to shop again. This is how you build a loyal community that keeps coming back, even as a new brand.
What to send a provider to start
Send your provider your best video assets that show off your range of products. Include videos that highlight your best-selling sets and any new, seasonal collections. Provide them with your primary collection links. The goal is to keep your brand visible and top-of-mind. By consistently feeding the network with content that showcases your products, you'll be creating a constant reminder that helps you capture those repeat purchases, turning your new customers into loyal fans who keep coming back to your store for their next purchase.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lingerie |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lingerie counts.
Boost repeat purchases by keeping your brand front-and-center in your customers' feeds using a managed network to drive consistent visibility.
Put your products on 50 pages.
Tell us what your lingerie brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this compare to email marketing?
It is a perfect complement. Email is for direct, personal messaging, while the network is for broad, constant brand presence.
Should I target existing customers?
Yes, use the network to keep your brand in front of them, but also to reach new people who look just like your best customers.
Is this a good way to announce new products?
It is the perfect way. You get instant reach, and it helps you get the word out to your audience immediately.