What to do when your lingerie agency is not delivering
You fix the gap left by an underperforming agency by taking ownership of your organic distribution. Agencies often focus on ad auctions that are too expensive for a new brand. Instead, use a content network to push your own assets. This gets you the reach you need to survive without relying on someone else to get it right.
in one network
from your videos
go live
Lingerie brand, launch stage: the agency isn't delivering.
Why agencies struggle with new brands
Most agencies are designed for established brands with big budgets. When they work with a new brand, they try to force their standard playbook, which often involves high ad spend that you cannot afford. If they are not hitting your KPIs, it is likely because they are fighting battles in ad auctions that you are not ready for. You need to focus on building your own organic audience. This is something you should own, not outsource to an agency that does not care about your success.
The organic distribution alternative
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you drive your own traffic without the agency fees. You own the content, you own the assets, and you own the reach.
Getting back to basics
Take your marketing back in-house. Focus on creating great content that shows your lingerie's quality and fit. Feed this into your network. You will see much faster and more consistent results than waiting for an agency to optimize their ad targeting. You are the expert on your brand. By using a network, you become the distributor as well. This gives you full control over your growth, which is essential when you are just getting off the ground.
Getting started with a partner
To start with TIDE, give them your assets. They manage the network, and you can see the direct results. This removes the agency middleman who was eating your budget. You now have a direct line to your audience through hundreds of pages. This is the most efficient way to start growing. If the agency is not delivering, cut them loose and start building your own channel. You will be surprised by how much more effective you can be on your own.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lingerie |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lingerie counts.
If your agency isn't delivering, take control by building your own organic reach through a content network, bypassing the middlemen.
Put your products on 50 pages.
Tell us what your lingerie brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency immediately?
If they are not delivering results and you are losing money, yes. Take control of your assets and focus on organic growth.
Is this cheaper than an agency?
Generally, yes. You avoid the high retainers and the markup on ad spend, while getting more consistent visibility across the board.
What do I do about my ad campaigns?
Keep them simple or pause them while you build your organic foundation. Once you have steady organic traffic, you can look at ads again.