Growing your lighting brand's email list from scratch
New brands often struggle to grow an email list because nobody knows they exist. You need to drive massive, targeted traffic to your site. A managed content network allows you to push your best content to thousands of potential customers, forcing them to visit your site. This is the fastest way to build your list from scratch and start your marketing efforts.
in one network
from your videos
go live
Lighting brand, launch stage: the email list grows too slowly.
The problem of low initial traffic
You launched your site, but the traffic is nonexistent. Your email list is just your friends. You need a way to get real potential buyers to your site. If you rely on your social media, it is too slow. You need a high-volume way to reach people. By using your video content to drive traffic, you can start collecting emails immediately. You need to put your product in front of as many people as possible to get them to your sign-up form.
Scaling your lead generation
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @light.finds or @home.decor, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated pipeline for your email sign-up landing page. You are literally building your list while you sleep.
Managing the platform's risks
Running many accounts with automation is against Instagram terms. Some pages will be banned. A provider such as TIDE handles this as part of their service. This is just a technical hurdle. Don't let it distract you. It is a cost of doing business when you want to build a list quickly. By delegating this to a provider, you save your time and keep your brand growing. It is the smartest way to allocate your limited launch budget to get the best result.
What content drives sign-ups
Create videos that offer value. Give them a discount code for signing up. Show them a beautiful room makeover and tell them how to get the look, by joining your list. Send these videos to your provider. Ask them to rotate these across the network and direct traffic to your sign-up page. This is the fastest way to turn views into emails. The more you test, the more your list will grow, giving you the direct line to customers you need for your future sales.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lighting |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lighting counts.
Use a managed content network to drive high-volume traffic to your sign-up page and build your email list quickly from day one.
Put your products on 50 pages.
Tell us what your lighting brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many emails can I expect?
It depends on your landing page and your offer. The network provides the traffic; your site needs to be optimized to turn that traffic into sign-ups.
Should I offer a discount?
Yes. A small discount for signing up is a great incentive for people visiting your site for the first time.
Is this list quality good?
Yes. These are people who are already interested in home lighting and design, making them high-quality leads for your future email marketing campaigns.