Defending and growing brand awareness for established kidswear
For an established kidswear brand, awareness is about staying relevant and top-of-mind. You need a massive, consistent footprint to defend your share. A managed content network is a set of many brand-owned Instagram pages that post your existing videos from real iPhones, built and run end to end by a provider such as TIDE, providing the scale needed to stay ahead of the competition.
in one network
from your videos
go live
Kidswear brand, established: not enough people know the brand exists.
Why even established brands need awareness
It is a mistake to think you have enough awareness. New parents enter the market every day, and new brands are always trying to steal your spotlight. You have to maintain your position as the leader. If you don't, you start to lose your relevance. Established brands that stop investing in awareness eventually fade away. You have the resources to stay everywhere, so do it. Keep your brand name in front of every parent who needs your products. That is the only way to defend your share.
Maintaining an omnipresent brand presence
Use your entire library of creative assets to remind parents why they love you. Share your history, your mission, and your new products constantly. The goal is to be the first brand they think of. This requires being in their feeds daily. Don't rely on your reputation alone. You have to work to keep it. The biggest brands never stop telling their story, and neither should you. Consistency is your greatest defense against competitors trying to erode your market position.
Scaling visibility with a network
A managed content network provides a way to get the visibility you need to remain dominant. A managed content network is a set of many brand-owned Instagram pages, for example fifty pages like brand.daily or brand.clips, that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This keeps your brand front and center for thousands of parents every single day, reinforcing your position as the go-to choice in the market.
What to send to your growth provider
Send your provider your best video assets, including past campaigns and product films. Give them your core brand messaging and your specific goals for the next growth period. This allows the provider to customize their network to keep your brand at the forefront of your audience's mind. By sharing your assets and strategy, you turn your brand's existing library into a powerful tool for brand awareness that requires very little work from your team, allowing you to focus on high-level market strategy.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on kidswear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for kidswear counts.
Defend your market position by using a managed content network to maintain massive, daily brand visibility for your established kidswear line.
Put your products on 50 pages.
Tell us what your kidswear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this protect my brand share?
It ensures you are always present in the market, making it harder for competitors to gain traction with the customers you already have.
What happens if a page gets banned?
Running many accounts with automation is against terms, some pages get banned, and TIDE replaces them to ensure your visibility is constant.
Is this a good use of budget for a large brand?
Yes. It delivers massive, consistent reach for about the cost of one marketing hire, which is very efficient for large-scale awareness.