Launch stage

Why is my agency not delivering results for my new kidswear brand?

If your agency isn't delivering, it is often because they lack the scale to reach your target audience in a fragmented market. Don't waste your budget. Instead, take control of your organic reach. Use a managed content network to distribute your content across many pages. This provides a consistent, high-volume presence that drives traffic to your store more effectively than an agency's slow, manual approach.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Kidswear brand, launch stage: the agency isn't delivering.

01

The problem with agency reliance

Many agencies try to force a one-size-fits-all strategy on new brands. If they aren't getting results, they will just tell you that you need to spend more on ads. Stop buying into that cycle. You need reach, not more agency fees. You need a way to get your products in front of parents constantly. If your agency is only posting on your main account, they aren't doing enough to help you grow. You need a system that covers more ground.

02

The role of managed networks

A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day, built and run by TIDE, so organic reach grows without extra headcount. This is the alternative to a slow, expensive agency. You get the reach you actually need for a fixed price. The network doesn't need to 'strategy' its way to results; it just works by being omnipresent. It is the most reliable way to drive organic traffic for a new brand.

03

Efficient growth

You can achieve the results of a high-end agency for about the cost of one marketing hire. This is a much more efficient way to spend your budget. It allows you to build a massive footprint without the overhead of agency fees. You stop waiting for reports and start seeing the traffic flow to your site. It is a way to take back control of your brand and build a growth engine that you own and that works on your terms, not your agency's.

04

Getting started with a partner

Take your existing videos and give them to your provider. Include product demos, user-generated content, and founder stories. Make sure they understand your brand voice so that everything they post is aligned. They will set up the network and start driving traffic. You can then stop paying the agency and use that budget for other key areas of your business. This simple shift can make all the difference in getting your new brand the traction it needs to succeed.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on kidswear
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for kidswear counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Take control of your brand's growth by using a managed content network to get the reach you're not getting from your agency.

Put your products on 50 pages.

Tell us what your kidswear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

Should I fire my agency right away?

Evaluate if they are providing any value that you can't get elsewhere. If they are just posting and taking a fee, you are likely better off with the network.

How does this compare to an agency's paid ads?

It gives you organic, long-term reach that continues even when you stop paying for ads, providing a much more sustainable growth foundation.

What happens if a page gets banned?

Running many accounts is against Instagram terms. Some pages get banned, and a provider like TIDE will replace them to keep your reach consistent.

More kidswear playbooks

kidswearRetail buyers want proof of demandkidswearSeasonal collections need fast reachkidswearBuyers think the product is too expensivekidswearPreparing the brand for a sale

The same problem in other categories

sneakersThe agency isn't deliveringhats and capsThe agency isn't deliveringtowels and bathThe agency isn't deliveringcleaning productsThe agency isn't delivering
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