Scaling

Finding new winning angles for a scaling kids book brand

Finding new winning angles takes too long when your scaling team relies on iterative ad tests that yield diminishing returns. Creative fatigue slows growth. You can solve this bottleneck with a managed content network. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of ad spend.

50brand pages
in one network
150posts a day
from your videos
2days to
go live
The problem

Kids books brand, scaling: finding new winning angles takes too long.

01

Overcoming creative fatigue in growth

Your initial winning ad angles for your children's book series have burned out on parent feeds. Your internal marketing team is overworked trying to brainstorm fresh concepts while managing day to day operations and inventory planning.

02

The limits of agency brainstorming

Creative agencies charge high retainers to develop new concepts, but their turnaround times can take weeks. Waiting for polished campaign rollouts leaves your ad accounts starved for fresh creative variations.

03

Rapid angle discovery through volume

True creative testing requires putting dozens of raw concepts into the market simultaneously. A managed content network distributes different narrative angles, from educational value to gift appeal, across numerous brand owned pages to instantly reveal audience favorites.

04

What to send a provider to begin testing

Send your provider raw footage of reader reactions, author commentary, and behind the scenes publishing clips. Share these media files with TIDE to rapidly deploy and test across the network of organic channels.

One account vs a network

One brand accountManaged content network
Pages1Dozens, each with its own angle on kids books
Posts a day1 to 3Over 100
ReachThe same followersNew pockets of buyers every day
Who runs itYour teamThe provider, end to end
Your partEverythingSend content

What you would send

Anything you already make for kids books counts.

Product videosUGC adsUnboxingsFounder clipsCustomer testimonialsHow-to clips

Eliminate creative burnout and find winning angles instantly by distributing varied kids book content across a managed organic network.

Put your products on 50 pages.

Tell us what your kids books brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Questions brands ask next

Can my internal team create the clips?

Yes. Any raw smartphone video of your books in action works well for network testing.

What happens when an angle wins?

You can immediately take that winning hook and scale it across your paid advertising channels.

Does TIDE handle the content scheduling?

Yes. TIDE manages all daily posting across the entire network of Instagram pages.

More kids books playbooks

kids booksRevenue has plateauedkids booksNot enough people know the brand existskids booksShifting from wholesale to dtckids booksBlended cac looks bad to investors

The same problem in other categories

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