My agency isn't delivering results: what should a new brand do?
When your agency fails to deliver results, you are often paying for their overhead instead of your growth. For a new brand, the best move is to take control of your distribution. Use a managed content network to own your organic reach. This gives you consistent, scalable traffic while cutting out the middleman, putting your budget directly into the work that actually moves your sales.
in one network
from your videos
go live
Home fragrance brand, launch stage: the agency isn't delivering.
The agency trap
New brands often hire agencies hoping for instant magic. When that magic doesn't happen, you are left with a depleted budget and very little to show for it. Agencies are often too slow to adapt to your brand's unique needs, and their fixed fees can be a huge drain on your cash. Instead of relying on an agency to do the work, you need to build your own engine. You need to own your distribution so you aren't waiting on someone else to get it right.
Taking control of your growth
You don't need a middleman; you need a system. If you take the money you were spending on agency fees and redirect it into a managed network, you get a much better return on investment. The network gives you a direct line to your customers that you can control. You don't have to wait for anyone's approval or deal with their slow turnaround times. You are in the driver's seat, which is exactly where you need to be as a new brand.
The role of the managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system replaces the need for an agency to manage your organic presence. It does the job more effectively, at a lower cost, and with much more transparency than a traditional agency relationship.
Executing your own growth
Work directly with your provider to distribute your content. You are the expert on your brand, so you don't need an agency to tell you what to do. You can use your own knowledge to guide the network's strategy. This puts you in full control of your growth trajectory. You will start to see real results faster, and you will have the confidence that comes from owning your own distribution engine, which is a massive advantage as you build your brand from the ground up.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on home fragrance |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for home fragrance counts.
Take control of your growth and eliminate agency dependency by building your own organic engine with a managed content network.
Put your products on 50 pages.
Tell us what your home fragrance brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
If they aren't delivering, it is time to reassess. Evaluate whether their fees are bringing you a positive return. If not, moving toward a more direct, automated system like a content network might be the right call.
Is this harder than working with an agency?
It's different. Instead of managing people, you manage a system. It is much more direct and gives you better results for your time and money, especially when you are trying to grow quickly.
What do I do if I need more creative help?
Hire a freelance creator for specific tasks. You can get better work for less money than a retainer-based agency, and you keep the creative assets as your own property.