Scaling my gut health brand from wholesale to a DTC powerhouse
Scaling from wholesale to DTC requires you to become a content machine. You have the brand recognition from retail, now leverage it to own the digital channel. Redirect your audience from stores to your website with exclusive online bundles and direct to consumer content. Use high volume video distribution to keep the momentum going and capture more customers every day.
in one network
from your videos
go live
Gut health brand, scaling: shifting from wholesale to DTC.
Moving the store traffic online
Your wholesale presence is a massive asset. Use it. Put QR codes on your product packaging that lead to exclusive content or a free guide on gut health. When people search for your brand online, make sure they find a vibrant, active presence. Your social media should look like the hub of your brand, not an afterthought. Use videos of real people who love your product to show why buying direct is a better, more personal experience.
Scaling with a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to scale your DTC channel without having to hire a massive team, ensuring your growth remains profitable and efficient.
Content for the scaling brand
Focus on high performance video. Use split testing to see which messages drive more direct sales. Are your customers motivated by the science, or by the convenience? Use your existing customer data to inform your creative. Since you are scaling, you have enough volume to get clear answers. Keep the content authentic and focused on the real world impact your product has on the lives of your customers.
Working with TIDE
Give your provider your best creative assets. If you have any existing video from successful campaigns, share those. Since you are in a scaling phase, focus on getting your best content in front of as many people as possible. Work with TIDE to ensure the network messaging remains consistent with your brand identity while you focus on optimizing your website and conversion funnel to handle the increase in direct traffic.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Scale your DTC business by using a managed content network to drive store customers online and capture more direct revenue.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I maintain my wholesale relationships while growing DTC?
Be transparent. Position your DTC site as the home for exclusive bundles and deeper education. Most retailers understand that your brand needs to grow both channels and they will appreciate the brand building efforts that bring more customers into the ecosystem.
What if my DTC site can't handle the traffic?
That is a good problem to have. Work with your platform provider to ensure your site is optimized for speed and conversion. A fast, clean experience is critical for turning all that new traffic into paying customers.
Can I use influencers in my network?
Yes. Have your influencers record their own testimonials and add these to your network. This gives you a massive boost in social proof and makes your brand look like it is being discussed by everyone, everywhere.