How can I move marketplace buyers to my own gut health store?
For an established gut health brand, the biggest opportunity for growth is moving your marketplace customers to your own storefront. By doing this, you capture more data, increase margins, and build lasting loyalty. A managed content network is the perfect tool for this, providing the organic reach and brand authority needed to attract customers to your direct-to-consumer channel.
in one network
from your videos
go live
Gut health brand, established: moving buyers from marketplaces to the own store.
Why established brands need to move
You have a large customer base, but it is trapped in the marketplace. You cannot cross-sell, you cannot easily re-engage them, and you are losing potential profit to platform fees. To take your brand to the next level, you must own your customers. It is not just about sales; it is about building a direct relationship. You need to show your customers that your site is the home of your brand, where they get the best content, the best deals, and the best support.
Building authority outside the marketplace
To move your customers, you must be visible outside of the marketplace environment. You need to be a part of their daily life. By using a managed network to distribute your video content, you show that you are an expert, a leader, and a brand they can trust. This consistency builds the brand equity required to move them from the marketplace to your direct site. You are essentially bringing your brand to them, instead of hoping they come to you.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most effective way for an established brand to reach its customers directly. It gives you the scale you need to maintain your brand presence, driving them to your site naturally.
Operationalizing the move
Create a clear, high-value reason for your customers to move to your site. Use your existing library to produce content that highlights your expertise and your brand values. Send these to the provider for network deployment. Track the shift in your traffic and conversion rates. Use this data to optimize your content strategy and ensure your brand continues to dominate the conversation, driving more customers to your direct store.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Reclaim your customers and increase your brand value by using a managed content network to drive your marketplace buyers to your direct store.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How long does this take?
With an established brand, you can see results quickly as you leverage the existing trust and recognition you have already built.
Should I use email to support this?
Yes. Combine your email marketing with the social network presence for maximum effect, ensuring you reach your customers on all channels.
Is the investment worth it?
Yes, because the increased margins and lifetime value of direct customers quickly outweigh the costs of building the network.