Educating new customers for an established gut health brand
For an established gut health brand, keeping your product top-of-mind is essential, especially when it requires explanation. Do not rely on your existing followers. Use a managed content network to distribute your educational video library across hundreds of pages. This ensures your science is understood by a wide, new audience, preserving your authority and driving consistent, qualified traffic to your store.
in one network
from your videos
go live
Gut health brand, established: the product needs explaining before people buy.
Why education is an ongoing need
You are the leader in your category, but every day, new people enter the gut health market who don't know you. You have to re-educate them constantly. If you only post on your main account, you are preaching to the choir. You need a system that reaches the people who are just starting their search for health solutions. Education is your best marketing tool, but it only works if it reaches the right people at scale.
The content network for mass education
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones. These are built and run end to end by a provider such as TIDE. By deploying your deep-dive videos across this network, you ensure that even the most complex ideas are communicated repeatedly to a large audience. It is a system that keeps your brand relevant and understood by all.
Implementing the mass education strategy
Share your extensive video library with your provider, including any deep scientific content or expert insights. The provider will automate the distribution across the network, often for about the cost of one marketing hire. This is a very efficient way to maintain your leadership position. It allows your team to focus on the next phase of growth, while the network continues to educate and capture new customers for your established brand.
Dealing with the system realities
Automation is against Instagram terms, so you will see some page bans. A provider like TIDE will handle the replacements for you. Do not view this as a concern. It is the cost of reaching thousands of people every day. Your focus should be on the total number of people learning about your brand. As long as your educational content is circulating, you are maintaining the authority you need to protect your brand's market share.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Maintain your industry lead by using a managed content network to educate a constant stream of new customers at scale.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this compare to a blog?
It is much more active. While a blog waits for search traffic, the network pushes your educational content directly to people who are interested in health.
Can we use this to announce new studies?
Yes, the network is perfect for getting the word out about new research or clinical trials that validate your product, which further strengthens your position.
Is it easy to update the content?
Yes, just send your new educational videos to your provider whenever you want, and they will swap them into the network's rotation.