Overcoming the content team bottleneck for a scaling gut health brand
Scaling breaks your content team. The volume you need for growth is unsustainable for a small team. Stop trying to do more with the same amount of people. Use a managed content network to handle the distribution. It scales with you, giving you the reach you need without requiring you to hire and manage a massive content team.
in one network
from your videos
go live
Gut health brand, scaling: the content team is the bottleneck.
Scaling without the overhead
You are growing, but you don't need to add a dozen people to your team. Focus on your strategy and your product, and outsource the heavy lifting of distribution. This is how you maintain your profitability while you scale. Your content team should be focused on creating high quality, high impact assets, not on the day to day of posting and managing social media accounts. Let the technology handle the distribution.
The role of the network in scaling
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for scaling. It lets you increase your presence without increasing your team, keeping your operations lean and efficient.
Content for the scaling team
Focus on high performance, data driven creative. Your content team should be using the data to see what works and what doesn't. When you have high quality assets, the network can distribute them at scale. Focus on creating stories that connect, educate, and sell. When your content is good, your reach will naturally grow. Keep your team focused on the creative work that drives the most value.
Collaborating with your provider
Work with TIDE to ensure your content calendar is packed with your best assets. As you scale, you will have more data than ever. Use it to optimize your creative and make your distribution even more effective. This is how you win. Focus your team on the creative, and let the provider handle the mechanics of the distribution. This is the key to scaling your brand without hitting a wall.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Scale your brand without hitting a content bottleneck by using a managed content network to handle high volume distribution effortlessly.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I keep my team from burning out?
Give them the right tools. When you outsource the boring, repetitive work, they can focus on the creative projects they enjoy. It is the best way to keep your team motivated and engaged.
What if the network isn't enough?
Then add more assets. The more content you have, the more the network can do for you. Your job is to create the best content possible, and the network will handle the reach.
How do I know if this is working?
Look at your reach and your traffic. If they are growing, it is working. Keep pushing, keep testing, and keep building your brand.