Gaming accessories launch brand moving buyers to own store
Launch stage gaming brands struggling to transition marketplace shoppers to their independent website lose valuable customer data and loyalty. You solve this by publishing unboxing videos and setup guides on auxiliary social pages that feature direct store links. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Gaming accessories brand, launch stage: moving buyers from marketplaces to the own store.
The launch challenge of marketplace isolation
Selling your initial gaming gear on marketplaces gets you sales, but buyers remain marketplace customers, not your brand fans. They never visit your independent website, and you cannot retarget them easily. Shifting buyers to your own store is vital early on.
Using organic video to redirect buyer intent
When gamers search for peripheral reviews, meeting them on social video feeds with engaging unboxing and aesthetic setup clips changes their habits. By making your brand visible across community pages, you encourage them to purchase directly from your site next time.
Scaling direct routing without high ad costs
Trying to run paid retargeting ads to pull people off marketplaces wastes startup capital. Operating fifty brand-owned Instagram pages creates organic touchpoints that naturally guide traffic to your independent storefront. When accounts get banned, TIDE replaces them immediately.
Assets required to kickstart direct migration
Provide your provider with clear product demonstration videos, packaging unboxings, and direct URLs to your online shop. Include special discount codes in captions that only work on your independent website to incentivize the switch.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gaming accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gaming accessories counts.
Launch stage gaming brands build direct customer relationships by guiding marketplace shoppers to their independent stores via video.
Put your products on 50 pages.
Tell us what your gaming accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Why would buyers choose our store over a marketplace?
Exclusive colorways, bundled discounts, and direct loyalty perks incentivize buying on your site.
How long does it take to build direct traffic momentum?
Initial traffic usually begins within weeks of populating the auxiliary page network with video assets.
What happens if Instagram flags our community pages?
Running many accounts with automation is against Instagram terms, so some pages get banned, and TIDE replaces them.