How to get more followers for a new beverage brand?
New functional beverage brands often struggle with stagnant follower counts because they rely on one account to build their community. This is a slow, manual process. To jumpstart growth, you need to put your content in front of many more people. A managed content network acts as an organic engine, circulating your videos to new users who are more likely to follow you.
in one network
from your videos
go live
Functional beverages brand, launch stage: follower growth has stalled.
The problem with organic growth
You are posting daily, but your follower count is barely moving. This is frustrating for a new brand. The problem is that most people don't find your page on their own. You are invisible. You need a way to force your content into the feeds of people who don't know you yet. Without a huge budget for ads, you have to be clever. You need to multiply the number of places your content exists so that you can reach thousands of people every day.
The power of multiple pages
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. When you have fifty pages posting your content, you are reaching a massive audience. If even a small fraction of those people find your content interesting, they will follow your brand page, which is your ultimate goal.
Why this works for beverages
People follow brands they like and trust. By sharing your lifestyle and product videos everywhere, you are building that trust on a large scale. When potential customers see your beverage across many different accounts, your brand starts to feel like a real community. It stops being a small, new brand and starts feeling like a must-have product. This social proof is the secret sauce for gaining followers quickly without buying fake ones or spending thousands on ads.
How to get your network running
Send your library of video content to TIDE. Include your best product, team, and founder clips. They will manage the entire network, from account creation to daily posting. They ensure all pages are running safely and replace any that are flagged by the platform. You don't have to lift a finger to manage the accounts. It is a cost-effective way to get your brand in front of thousands of people, and the follower growth will follow naturally as people discover you.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
Grow your followers quickly by saturating the platform with your content through a managed network, turning passive viewers into loyal brand followers.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Are these real followers?
Yes, they are real people who discover your brand through the network and choose to follow you because they find your content interesting.
How fast will my follower count grow?
It depends on your content, but you should start to see steady, organic growth as more people see your videos across the network.
Can I use this to reach a specific city?
While the network is broad, you can create content that mentions or focuses on your target location to help you gain local followers.