How new fitness brands grow their email list fast
Accelerate email list growth for your new fitness equipment brand by converting social video viewers into newsletter subscribers with free workout guides. Launch founders can hire email marketing freelancers or use a managed content network, which is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.
in one network
from your videos
go live
Fitness equipment brand, launch stage: the email list grows too slowly.
The challenge of building a launch email list
Relying solely on a pop up discount form on your website will not generate enough subscribers to sustain early sales. You need a steady stream of interested fitness enthusiasts landing on your store every single day to build a healthy customer base.
Creating high value lead magnets
Develop downloadable training plans, home gym setup calculators, and nutrition guides. Feature these resources in your short form videos to incentivize viewers to trade their email addresses for expert fitness advice.
Multiplying subscriber touchpoints across pages
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of ad spend.
Connecting your video assets to lead generation
Send your top performing lead magnet graphics, training video clips, and landing page links to your provider. They will distribute these calls to action across your custom network to drive daily subscriber signups.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on fitness equipment |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for fitness equipment counts.
Launch brands build profitable email lists rapidly by promoting valuable lead magnets across automated video networks.
Put your products on 50 pages.
Tell us what your fitness equipment brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Are email marketing agencies worth it for launch brands?
Agencies help set up automated welcome sequences, but you need an influx of traffic to feed the list first.
What are the risks of running automated social accounts?
Running many accounts with automation is against Instagram terms, so some pages get banned, and TIDE replaces them automatically.
What lead magnets work best for fitness equipment?
PDF workout plans, exercise tutorials, and home gym space planning templates.