How to move new customers from Etsy to your own ring brand
New engagement ring brands often launch on marketplaces like Etsy, but you want customers on your own site. To make the move, you must be visible elsewhere. By using a managed content network, you can share your best videos across many pages, building a brand presence that lives outside of the marketplace and drives traffic directly to your official store.
in one network
from your videos
go live
Engagement rings brand, launch stage: moving buyers from marketplaces to the own store.
The marketplace trap
Starting on a marketplace is a great way to find your first customers, but you are stuck in their ecosystem. They take a cut of every sale, and you don't get the customer data you need to build a long-term brand. To escape this trap, you need to be visible outside of the platform. You need your own identity that people can find independently. If you don't build your own channel now, you will always be a marketplace seller, never a real brand.
Why it is hard to move customers
Customers go to marketplaces to shop, not to find specific brands. To get them to your site, you have to offer something they can't get elsewhere. But first, you have to get their attention. Most people don't look for your brand on Google if they haven't seen you elsewhere. You need a way to reach them when they aren't on the marketplace. You need a brand presence that exists in their daily life, not just on a product listing page.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This helps you build an organic footprint that is independent of any marketplace. It gives you a way to show off your brand and direct people to your site.
Executing your transition strategy
To start, provide your partner with your best product videos that highlight your unique brand style. Focus on driving viewers back to your website. The provider handles the syndication across their network of pages and takes care of all account maintenance. This allows you to focus on developing your website experience and providing a unique value proposition that makes your customers want to buy directly from you, while the network provides the traffic that makes the transition possible.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on engagement rings |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for engagement rings counts.
Grow your independent brand by using a managed content network to drive traffic directly to your own store instead of your marketplace listings.
Put your products on 50 pages.
Tell us what your engagement rings brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will my customers follow me to my site?
Yes, if you offer them a compelling reason, like better service, a wider selection, or an exclusive discount. The network keeps your brand top-of-mind, making them more likely to visit your store.
Can I still sell on the marketplace?
Yes. This is about building a separate, direct channel for your brand. You can maintain your marketplace presence while you grow your own site traffic in the background.
Is the content I use different?
You can use the same videos that have worked on the marketplace, but make sure your call to action points to your own website instead of your marketplace page.