Getting reach for a new demi-fine jewelry product launch
For a new product launch, the biggest challenge is reach. If nobody sees your launch, nobody buys. To solve this, you need to build an audience well before your launch day. A managed content network gives you the ability to distribute your product teasers and launch content across dozens of pages, creating massive, pre-launch awareness that drives initial momentum and sales.
in one network
from your videos
go live
Demi-fine jewelry brand, launch stage: new launches don't reach enough people.
The danger of a silent launch
You spent months designing your new ring collection, but if you launch to crickets, you lose your momentum immediately. Most new brands rely on their small, existing follower base, which is rarely enough to drive a successful launch. You need to reach people who do not follow you yet. The only way to do that effectively is to create a multi-channel presence that highlights your launch. Without this volume, your new product will struggle to gain the traction it needs to be profitable.
Using a network to scale your launch
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you flood the discovery feeds with your launch content. It makes your new jewelry feel like the biggest launch of the season, even if you are a brand new company.
What to send to your provider
Send TIDE your best launch trailers, high-quality product close-ups, and any behind-the-scenes footage of the design process. The more assets you provide, the better. They will distribute these clips across their network of pages. Start this process a week before your actual launch date. This builds anticipation and brings a stream of traffic to your site as soon as the doors open. This is how you generate a spike in sales rather than a slow, quiet launch.
Managing the launch risk
Running a large number of accounts is an aggressive, high-volume strategy. It is against platform terms, so you should expect some account bans. TIDE manages this for you, keeping the network healthy and active during your launch period. This is the trade-off. For a launch, the priority is visibility. By accepting some account turnover, you gain the massive organic reach that is required to make a splash in a crowded market. This is how new brands compete with giants.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on demi-fine jewelry |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for demi-fine jewelry counts.
Ensure a successful jewelry product launch by generating massive, pre-launch awareness across a wide network of organic pages.
Put your products on 50 pages.
Tell us what your demi-fine jewelry brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How early should I start?
Start at least two weeks before your launch. This gives the network time to gain traction and build a buzz around your new collection.
What if my collection is small?
It does not matter. The volume of reach is what counts. A few great videos are enough to get started and build interest in your launch.
Will this help with conversion?
Yes, by building anticipation and traffic, you ensure that more people are ready to buy as soon as your site goes live for the new product.