How to use your cookware UGC as a new brand
For a new cookware brand, you likely have UGC sitting in a folder that nobody is seeing. To fix this, you must put it to work. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day, built and run end to end by a provider such as TIDE.
in one network
from your videos
go live
Cookware brand, launch stage: UGC sits unused in a folder.
The trap of unused assets
You are getting UGC from your early customers, but it is just sitting there. This is a missed opportunity. That content is your best social proof. You need a way to show it to as many people as possible. By hoarding your UGC, you are missing out on the organic trust it builds. You need to turn those videos into a engine for growth. By using a managed network, you can start showing this content to thousands of people every single day.
Turning UGC into a reach engine
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day, built and run end to end by a provider such as TIDE. This is the perfect home for your UGC. The network will rotate your clips across many pages, ensuring that your customers' voices are heard by a wide audience. This creates a sense of authenticity that is hard to fake and makes your brand feel more trusted and grounded in real usage.
What to send to your provider
Gather all your UGC, reviews, cooking videos, unboxings, and send them to the provider. They will organize these clips into a rotation for the network. You do not need to do any editing or production. Just send the raw files. The provider will ensure that your customers' videos are seen by as many people as possible. This is a very efficient way to leverage your existing content and build trust without spending any extra money on production.
The economics of UGC leverage
The cost of running this network is roughly the cost of one marketing hire. It is a small investment for the level of reach it provides. By putting your UGC to work, you are getting the most value out of every single piece of content you have gathered. This helps you build brand trust, which is the most valuable asset you can have as a new company looking to compete in a crowded market.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
Turn your unused cookware UGC into a powerful growth engine by using a managed content network to build organic trust at scale.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this make my brand look unprofessional?
Not at all. UGC is highly valued by consumers. It adds an element of reality to your brand, which builds more trust than overly produced ad content.
Do I need permission to use the UGC?
Always get permission before using customer videos. Most customers are happy to share their content if you ask, and it is a good way to build a relationship with them.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. A provider like TIDE will replace them to keep your reach consistent and your UGC visible.