When your cookware agency isn't delivering results
When your agency isn't delivering, it is often because they are focused on managed ad spend rather than building real organic traction. For a new cookware brand, you need visibility that you own. A managed content network provides this by distributing your video content across many pages, driving organic traffic without the high fees and slow results of a traditional agency.
in one network
from your videos
go live
Cookware brand, launch stage: the agency isn't delivering.
Why agencies often underperform
Many agencies focus on getting you to spend more on ads because that is how they measure their success. They are incentivized to optimize your ad spend, but they aren't necessarily focused on building a long-term organic foundation for your brand. When you are a new brand, this can lead to high costs and little growth. If you feel like your agency is not helping you move the needle, it is time to look at alternative ways to build visibility.
The alternative: a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a direct way to build organic reach. Instead of paying an agency to manage ads, you pay for a service that builds your presence organically.
Taking control of your growth
By using a managed network, you own the traffic you generate. You are not dependent on an agency's ability to optimize your ad accounts. You provide the content, and the network ensures it is seen by potential customers across many accounts. This is a much more direct way to get your product in front of people. It is often about the cost of one marketing hire, which is frequently cheaper than a high-end agency retainer and provides better, more sustainable results.
How to switch to a network model
Before ending your agency contract, start a pilot with a managed content network provider. Send them your best video assets and define your goals. Monitor the results over a few weeks. You will likely see a steady increase in organic traffic and brand awareness. Once you are comfortable with the results, you can scale back your agency engagement. This transition allows you to move away from an underperforming agency without losing momentum or visibility during your critical launch phase.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
When your agency isn't delivering, switch to a managed content network to build your own, sustainable organic reach at a fraction of the cost.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency right away?
Start a pilot with a network first. Once you see the organic results coming in, you will have a clear idea of how to phase out the agency services.
What if the agency is my only source of traffic?
The network will gradually build your organic traffic. As this grows, you will become less dependent on the agency, giving you the freedom to move on.
Can a network provider do what my agency does?
They do something different. They focus on building organic reach through distribution, which complements your marketing without the high costs of agency management.