Scaling an education-heavy cleaning product
Scaling a product that requires education is difficult because you need more reach without losing the quality of your message. Use a managed content network to automate the distribution of your educational assets across many pages. This system ensures that your potential customers are getting the information they need at scale, allowing you to grow your reach without adding more educational burden to your team.
in one network
from your videos
go live
Cleaning products brand, scaling: the product needs explaining before people buy.
The challenge of scaling education
As you grow, the audience that needs to understand your product becomes larger and more varied. You cannot personally explain it to everyone. You need a way to deliver your 'how-to' content at scale, without needing to hire more people to handle customer inquiries or manage social media posts. The more complex the product, the more important it is to have an automated, high-reach education system. If you cannot scale the education, you cannot scale the product. You need a solution that works for you every single day.
Automating your education pipeline
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to scale your education. It ensures that your target audience is constantly seeing your educational content, building their understanding and their desire to buy.
Why this scales your sales
The network doesn't just show the product; it shows the solution. As you scale, you can provide the network with different types of educational videos, targeting different segments of your audience. One segment might care about the eco-friendly aspects, another about the cleaning power. The network allows you to test which educational angle performs best, which helps you scale your sales more efficiently. You are not just pushing a product; you are pushing a better way to clean, which is what your customers actually want.
What to send a provider
Send the provider all your high-performing educational videos. This includes everything from detailed tutorials to quick tips and tricks for using your product. Ensure you have different versions for different types of customers or use cases. Make sure the provider has links to your detailed landing pages where customers can get more information. The goal is to provide a comprehensive education for your target audience. As you scale, you can continuously feed the provider new, updated educational content to keep your message relevant and effective.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cleaning products |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cleaning products counts.
Scale your educational product by using a managed content network to automate the distribution of your demo content at scale.
Put your products on 50 pages.
Tell us what your cleaning products brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help if my product needs specific preparation?
The network is the best way to show the preparation process. By showing it multiple times, you ensure your customers get it right and have a great experience.
Can I use this for complex bundle explanations?
Yes. It is a great way to explain why someone should buy a bundle rather than a single product, by showing how the products work together.
What if my product education is very niche?
The content network allows you to reach that niche at scale by ensuring your content is seen by everyone interested in the wider cleaning category.